2014 倫敦國際廣告獎(jiǎng)獲獎(jiǎng)作品精選(數(shù)字類、整合類、平面類)
來源：London International Awards
整理：Viking.wong@dmunion.com
(轉(zhuǎn)載請(qǐng)注明來自 數(shù)英網(wǎng) | DIGITALING)
于1985年創(chuàng)立的倫敦國際廣告獎(jiǎng)于今年的11月開幕，并揭曉了各大類別的獎(jiǎng)項(xiàng)得主。數(shù)英網(wǎng)分別整理了數(shù)字類、整合類和平面類的作品與大家分享。
Digital 數(shù)字類
Grand LIA 全場(chǎng)大獎(jiǎng)
"Sound of Honda / Ayrton Senna 1989"
Client: Honda Motor Co., Ltd.
Agency: Dentsu Inc., Tokyo
Gold 金獎(jiǎng)
Animation/Motion Graphics 動(dòng)畫設(shè)計(jì)類
"NURO DEVILMAN"
URL: http://devilman.mount.jp/
Client: SO-NET
Agency: Dentsu Inc., Tokyo/Kaibutsu Inc., Tokyo
Apps 應(yīng)用類
"Beats Music"
Beats的耳機(jī)都賣那么貴了，他的app能不高大上點(diǎn)嗎？
Client: Beats by Dr. Dre
Agency: R/GA London, London
Branded Content 品牌內(nèi)容類
"Sound of Honda / Ayrton Senna 1989"
——同全場(chǎng)大獎(jiǎng)
E-Commerce 電商類
"Moto Maker"
案例詳情：http://www.damndigital.com/archives/101059
Client: Motorola
Agency：Digitas, New York
Innovative Use of Digital 數(shù)字創(chuàng)新類
"Clever Buoy"
URL: http://cleverbuoy.com.au/
Clever Buoy浮標(biāo)，只要探測(cè)到了鯊魚就會(huì)通過衛(wèi)星向當(dāng)?shù)鼐壬鷨T的智能手機(jī)發(fā)送警報(bào)訊息，再由救生員向在海里游泳的人發(fā)出警告，保障游客的安全
Client: Optus
Agency: M&C Saatchi Australia, Sydney
"Magic of Flying"
案例詳情：http://www.damndigital.com/archives/108494
Client: British Airways
Agency: OgilvyOne, London
Microsites微網(wǎng)站類
"Killing Kennedy"
URL: http://www.kennedyandoswald.com/
為電影《刺殺肯尼迪》而做的網(wǎng)站，同時(shí)被theFWA評(píng)選為“the site of day”以及“the mobile of the site”。
Agency: Mullen, Boston
Client: National Geographic Channel
Mobile Advertising 移動(dòng)廣告類
"Instagram Time Machine"
為了推廣2014多倫多無聲電影節(jié)，同時(shí)慶祝查理?卓別林首部電影《The Tramp》誕生的100周年，在instagram上發(fā)起了“Time Machine”活動(dòng)。
Client: Toronto Silent Film Festival
Agency: Cossette, Toronto
Navigation/Interactivity導(dǎo)航/互動(dòng)類
"Lens Test Drive"
Client：Carl Zeiss AG Camera Lens Division
Agency：Ogilvy Germany, Frankfurt
Public Service/Social Welfare Campaign公共服務(wù)/社會(huì)福利活動(dòng)類
"The Life-Saving Cable Project", "The Life-Saving Cable Application"
URL: http://lifesavingcable.com/
以“捐電”暗示“獻(xiàn)血”，這樣的idea不錯(cuò)，但執(zhí)行起來…
Client: AZERFON
Agency: Young & Rubicam FMS, Moscow
Travel 旅游類
"Remote Control Tourist"
案例詳情：http://www.damndigital.com/archives/104441
Client：Tourism Victoria
Agency：Clemenger BBDO Melbourne, Melbourne
"Magic of Flying"
——同數(shù)字創(chuàng)新類
Viral病毒類
"First Kiss"
案例詳情：http://www.hygysj.cn/projects/12364.html
Client: Wren Clothing
Production Company: Durable Goods, Venice
Integration Winners 整合類
Grand LIA 全場(chǎng)大獎(jiǎng)
"Sorry I Spent it on Myself"
說實(shí)話吧，其實(shí)圣誕節(jié)最想買禮物的對(duì)象其實(shí)是自己！所以“對(duì)不起，我把錢花在了自己身上”。
Client: Harvey Nichols
Agency: adamandeveDBB, London
Gold 金獎(jiǎng)
"Sorry I Spent it on Myself"
——同全場(chǎng)大獎(jiǎng)
"Live Test Series"
案例詳情：http://www.damndigital.com/archives/107453
Client: Volvo Trucks
Agency: Forsman & Bodenfors, Gothenburg
"Bentley Burial"
著名的埋賓利事件！
Client: ABTO - Brazilian Association of Organ Transplantation
Agency: Leo Burnett Tailor Made, S?o Paulo
"Like a Rolling Stone"
R.I.P
Client: Sony Legacy
Production Companies: Interlude/Pulse Films/Walter Pictures
"Bald Cartoons"
許多癌癥兒童因?yàn)槎啻蔚幕煻鴮?dǎo)致了大量掉發(fā)。于是，巴西抗癌組織GRAACC和知名的卡通公司、頻道合作，剃掉卡通人物的頭發(fā)，以此鼓勵(lì)孩子們勇敢面對(duì)——“你沒什么不同”！
Client: GRAACC
Agency: Ogilvy Brasil, S?o Paulo
Design 設(shè)計(jì)類
Gold 金獎(jiǎng)
Art Direction 藝術(shù)類
"Mother Book"
一個(gè)母親的成長(zhǎng)日志。
Client: Kishokai Medical Corporation
Agency: Dentsu Inc., Nagoya
Branded Content 品牌內(nèi)容類
"US Open - Datagrams"
與美網(wǎng)公開賽的合作，將美網(wǎng)的一系列數(shù)據(jù)進(jìn)行了可視化。
Client: IBM
Agency: Ogilvy New York, New York
Digital Installations 數(shù)碼裝置類
"Nike House of Mamba"
“House of Mamba”LED 籃球館，通過創(chuàng)新的投射技術(shù)，于球場(chǎng)上呈現(xiàn)出圖像，視頻，數(shù)據(jù)等信息；同時(shí)也根據(jù)了 Kobe Bryant 親自編制的訓(xùn)練手段利用運(yùn)動(dòng)追蹤以及 LED 可視化技術(shù)等對(duì)球員進(jìn)行有關(guān)的訓(xùn)練，指導(dǎo)以及挑戰(zhàn)等。
Client: Nike China
Agency: AKQA, London/AKQA, Shanghai
Direct Marketing - Consumer 直效營銷 - 消費(fèi)者
"Audi Test Drive Cube"
伴隨著奧迪新A8的發(fā)布，奧迪開發(fā)了奧迪試駕立方（Test Drive Cube），由各經(jīng)銷商自行選擇立方的測(cè)試客戶，客戶不但第一時(shí)間目睹了A8新品的亮相，還能加強(qiáng)與經(jīng)銷商之間的聯(lián)系。
Client: AUDI AG
Agency: Philipp und Keuntje, Hamburg
Editorial Design 編輯設(shè)計(jì)類
"Mother Book"
——同Art Direction
Experiential Marketing 體驗(yàn)營銷類
"Nike House of Mamba"
——同數(shù)碼裝置類
"Sound of Honda / Ayrton Senna 1989"
——同數(shù)字類全場(chǎng)大獎(jiǎng)
Innovative Use of Design數(shù)字創(chuàng)新類
"Turning Packaging Into Education - Campaign"
將日常防護(hù)知識(shí)印在紙箱上，這樣既利于傳播，也很環(huán)保！
Client: Colgate-Palmolive
Agency: Red Fuse Communications, Hong Kong/ Y&R Myanmar, Yangon/Y&R Malaysia, Kuala Lumpur
Poster Campaign 海報(bào)宣傳類
Iron Mind
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Agency: Dentsu Inc., Tokyo
WWD Japan "Cityscape 1~4"
這里是東京。
Client: Infas Publications, Inc.
Agency: Hakuhodo Inc., Tokyo
Use of Illustration Campaign
Colgate Dental Creme
"Cavities Attack at Night", "Grandpa's Teeth", "Good Food vs Bad Food", "Your Digestive System"
Client: Colgate-Palmolive
Agency: Red Fuse Communications, Hong Kong/ Y&R Myanmar, Yangon/Y&R Malaysia, Kuala Lumpur
Use of Photography Campaign 最佳使用圖片類
WWD Japan "Cityscape 1~4"
——同Poster Campaign
Use of Typography Campaign 字體排版類
"Weapons"
案例詳情: http://www.hygysj.cn/projects/12516.html
Client: Center for Psychological Research, Shenyang
Agency: Ogilvy & Mather, Beijing
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