Monks x Riot Games 推出愚人節(jié)特別企劃

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舉報 2025-04-16

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Monks中國團(tuán)隊攜手拳頭游戲《英雄聯(lián)盟手游》推出愚人節(jié)特別企劃 —— 波比首次登場并同步上線愚人節(jié)皮膚。

Monks China and Riot Games League of Legends: Wild Rift Unveil April Fool’s Day Campaign with Poppy’s Debut and her April Fool’s Skin Launch.

全球數(shù)字營銷巨頭Monks（S4 Capital集團(tuán)旗下品牌）攜手拳頭游戲《英雄聯(lián)盟手游》推出偽紀(jì)錄片《BTS: Y.A.P.S | 皮膚預(yù)告片——英雄聯(lián)盟手游》，以慶祝人氣英雄波比的首次登場。此次愚人節(jié)特別企劃推出了專為該春日狂歡打造的"愚人節(jié)波比皮膚"。

??Together with Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, WildRift is thrilled to launch the "mockumentary", BTS: Y.A.P.S | Skin Trailer - League of Legends: Wild Rift for the highly anticipated debut of Poppy, the beloved champion. This special April Fool’s Day campaign features the introduction of an April Fool's Poppy skin, designed exclusively for the occasion.

波比是元老級約德爾英雄，其在手游的登場始終為廣大玩家所期待。很長一段時間里，《英雄聯(lián)盟手游》玩家甚至懷疑官方是否已經(jīng)遺忘了波比。2024年10月，在版本前瞻視頻中，《英雄聯(lián)盟手游》創(chuàng)意總監(jiān)Ke以幽默的方式回應(yīng)了大家的猜測，他意味深長地說道："...看看這次我的靈感會如何‘波’動吧"。這個巧妙的雙關(guān)預(yù)告如同投入湖面的巨石，瞬間在玩家社群激起千層浪。

Being one of the OG yordles, fans of Poppy have long speculated about the arrival of Poppy, with many wondering if Wild Rift had forgotten about the Yordle champion. In October 2024, Wild Rift Creative Director Ke playfully teased the community during a Patch Preview, hinting at Poppy’s upcoming debut with a cryptic statement: “...and see what pops in my head.” This lighthearted moment confirmed the long-awaited arrival of Poppy, generating a wave of excitement.

為慶祝元老級約德爾英雄波比登陸《英雄聯(lián)盟手游》并融入愚人節(jié)特有的玩味氛圍，本次活動以別出心裁的風(fēng)趣形式，首度曝光波比新皮膚的研發(fā)內(nèi)幕。拳頭游戲內(nèi)部的"約德爾人優(yōu)化與玩法部"（簡稱Y.A.P.S.團(tuán)隊），致力于讓約德爾人在手游中大放異彩。此次企劃通過一支偽紀(jì)錄片式短片，帶領(lǐng)玩家深入拳頭游戲總部，揭秘Y.A.P.S.團(tuán)隊如何通過不懈努力精心打磨出波比的全新皮膚，推動約德爾人成為《英雄聯(lián)盟手游》的焦點(diǎn)。??

As a tribute to the historical launch of Yordle OG Poppy’s character in Wild Rift and the spirit of April Fool’s Day, the campaign takes a playful approach by offering an inside look at the creative process behind Poppy’s new skin. Enter Y.A.P.S. (Yordle Advancement and Play Style), a team at Riot Games tasked with ensuring yordles thrive in Wild Rift. Through a mockumentary-style video, fans are taken behind the scenes of Riot Games, where the Y.A.P.S. team works tirelessly to perfect Poppy’s new skin and bring yordles to the forefront of the Wild Rift experience.

這部以偽紀(jì)錄片形式呈現(xiàn)的作品，通過風(fēng)趣詼諧的旁白與幽默反轉(zhuǎn)的劇情，記錄了拳頭游戲員工為打造完美的波比皮膚而傾注心血的創(chuàng)作歷程。影片以真實而趣味橫生的視角，向觀眾展現(xiàn)了研發(fā)團(tuán)隊的造“膚”過程，其中，重點(diǎn)突出了團(tuán)隊在優(yōu)化約德爾英雄的操作機(jī)制、技能設(shè)計與整體玩法體驗所做的努力。??

The mockumentary, filled with witty commentary and humorous twists, showcases real Riot Games staff members and their dedication to creating the perfect skin for Poppy. Viewers are treated to an authentic yet lighthearted perspective on the development process, highlighting the team’s efforts to improve yordles’ mechanics, abilities, and overall playstyle.

這款為獻(xiàn)禮愚人節(jié)而打造的波比全新皮膚融入了獨(dú)特的手工元素，并從其他約德爾人汲取靈感，為其塑造出既古靈精怪又趣味十足的全新形象。??

Poppy’s new skin, designed specifically for April Fool’s Day, incorporates unique, handmade elements that draw inspiration from other yordles, giving Poppy a quirky but fun look.?

"愚人節(jié)是品牌與粉絲建立情感聯(lián)結(jié)的絕佳契機(jī)，而我們選擇了一條與眾不同的道路。我們沒有去策劃浮夸的噱頭，而是虛構(gòu)了一支與粉絲大眾及《英雄聯(lián)盟手游》社群有著同樣激情與執(zhí)念的研發(fā)團(tuán)隊。這不僅是一條普通的視頻，更是為年復(fù)一年鑄就游戲輝煌的玩家們獻(xiàn)上的致敬禮。"Monks亞太區(qū)體驗創(chuàng)意總監(jiān)Mustapha Zainal闡釋道。??

“April Fool’s Day is a chance for brands to connect with fans, and we took a different approach. Instead of an over-the-top stunt, we created a fictional team that shares the same passion and dedication as our fans and the Wild Rift community. This isn’t just another post—it’s a tribute to the players who’ve made this game a success year after year.” said Mustapha Zainal, Creative Director - Experience, APAC at Monks.

本次企劃的用意遠(yuǎn)不止于介紹《英雄聯(lián)盟手游》推出約德爾傳奇英雄波比及其炫酷新皮膚，更是在于禮贊《英雄聯(lián)盟手游》玩家社群對約德爾文化的熱愛，通過敘事創(chuàng)新加深品牌與受眾的情感紐帶。Monks團(tuán)隊聯(lián)袂《英雄聯(lián)盟手游》研發(fā)組，深入研讀大量社交媒體內(nèi)容與趨勢、玩家評論及英雄宇宙設(shè)定，力求在這部偽紀(jì)錄片中精準(zhǔn)還原游戲文化基因，埋設(shè)諸多令資深玩家會心一笑的隱藏彩蛋。這部虛實交織的開發(fā)者日志既為大家?guī)砹藠蕵敷w驗，亦彰顯游戲創(chuàng)作背后的熾熱情懷。游戲官方更是號召玩家創(chuàng)作UGC內(nèi)容參與慶典，共同沉浸于波比登陸《英雄聯(lián)盟手游》的歡樂氛圍中。

This campaign is not just about launching the Poppy, the epic Yordle champion, in Wild Rift, and the fun new skin, but also about celebrating the League of Legends: Wild Rift community and their love for yordles and creating an even-deeper connection with the brand and its audiences. The team at Monks, along with Wild Rift team, dove deep into almost a decade of social posts, fan commentaries, Champion lores to depict the mockumentary as accurately as possible and fill it with easter eggs for the fans. The mockumentary is designed to entertain while showcasing the passion and creativity behind the game. Fans are encouraged to share their own content, join in the celebration, and immerse themselves in the fun of Poppy’s arrival in Wild Rift."

這款皮膚的創(chuàng)意來自《英雄聯(lián)盟手游》玩家社群瘋傳的梗圖。我們希望通過偽紀(jì)錄片形式的開發(fā)者日志，向玩家展現(xiàn)研發(fā)團(tuán)隊如何認(rèn)真對待玩家社群的創(chuàng)意，并將其融入皮膚設(shè)計，這本質(zhì)上是一場跨越距離的對話，以更為有機(jī)的方式提升用戶參與感。整個創(chuàng)作過程充滿樂趣，我們也始終秉持波比式專注精神對待每個細(xì)節(jié)。"Monks中國區(qū)首席制作人Eunice Ying補(bǔ)充道。

“The concept for this skin originates from a meme shared among Wild Rift fans. We aim to give back to the community by creating a mockumentary developer logs that showcase how Wild Rift takes their ideas seriously and integrates them into the skin design. This approach fosters a remote dialogue with our fans, enhancing their engagement in an organic way. The whole process is full of joy, and we are committed to taking everything seriously, just like Poppy.” said Eunice Ying, Lead Producer at Monks China.

拳頭游戲與Monks中國攜手打造了一場難忘的體驗，讓玩家能夠更加沉浸式地融入游戲世界，加強(qiáng)《英雄聯(lián)盟手游》社群與品牌之間的聯(lián)系。相信此次愚人節(jié)特別企劃能讓新老玩家共享歡樂時刻。

????Riot Games and Monks China aim to create a memorable experience that brings fans closer to the action and strengthens the bond between the Wild Rift community and the brand. This April Fool’s Day celebration offers something for both longtime fans and newcomers to enjoy.

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