碉堡、吃瓜群眾、寶寶……阿迪達(dá)斯告訴你如何翻譯廣告才是接地氣
Basketball Needs Creators（籃球需要創(chuàng)造者）
是阿迪達(dá)斯Here To Create系列的最新一期廣告。
由NBA休斯頓火箭隊后衛(wèi)詹姆斯·哈登（James Harden）主演。
英語原文
What if I gave you what you wanted?
You know,start being creative.
What if I lost my swag？
Just did the usual? The expected?The normal?
What if we had no style?
"That's not fun."
What if we didn't drop any heat?
Gave you nothing to collect?
"Come on,Harden."
What if I was all defence?No offence?
Do you want me to put my game in a box?
Boring!
Should we send the Eurostep back to Europe?
"Mamma mia!The Eurostep is back!"
"Breaking ankles leave'em crawlin',balling like I'm James…"
What if I gave them nothing to rap about?
"Who am I ballin' like?"
What if we did this?What if we did that?
What if we kept it basic?
Same old.
What if we all stopped being creative?
You really want that?
( I'M HERE TO CREATE )
Didn't think so.
中文版字幕
如果我都順著你來
按套路走
如果我從碉堡變成
土堡？土包？
土爆！
如果我加入吃瓜群眾?
“不好吃?！?/p>
如果我們沒憋出大招？
你就生無可戀了
“登哥別鬧?！?/p>
如果我千手觀音附體？
（還我登哥）
如果我被壓在五行山下?
饒了我吧!
如果把歐洲步退貨歐洲？
“媽媽咪呀！寶寶回來了！”
“把你晃到依依不舍，歷史地位宛如登哥。”
沒有梗就沒有說唱
“我唱啥呢？”
如果我們都一樣？
那畫面太美我不敢看
都是套路，都是套路，都是套路，都是套路
如果一切都是套路
這樣真的好嗎？
（由我創(chuàng)造）
創(chuàng)意永不止息
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