2023 紐約國(guó)際創(chuàng)意周 Creative Week 于 5 月 15 日至 19 日成功舉辦，2023 The One Show 國(guó)際創(chuàng)意獎(jiǎng)、第 102 屆 ADC 年度設(shè)計(jì)大獎(jiǎng)、Young Ones 國(guó)際青年創(chuàng)意競(jìng)賽和 TDC69 字體設(shè)計(jì)大獎(jiǎng)的最高榮譽(yù)獲獎(jiǎng)得主悉數(shù)揭曉！??????

2023 The One Show 國(guó)際創(chuàng)意獎(jiǎng)?lì)C獎(jiǎng)典禮于 5 月 19 日舉辦了盛大的 50 周年慶典，為紐約國(guó)際創(chuàng)意周 Creative Week 畫上了圓滿的句號(hào)。Apple London 和 Apple Cupertino 憑借“The Greatest”奪得 2023 The One Show Best of Show 全場(chǎng)大獎(jiǎng)，并成為 Best of Discipline in Brand-Side/In-House 年度最佳品牌內(nèi)部創(chuàng)意團(tuán)隊(duì)！

2023 The One Show 全場(chǎng)大獎(jiǎng)獲獎(jiǎng)作品：“The Greatest” by Apple

點(diǎn)擊查看項(xiàng)目詳情

“The Greatest”是為 2022 年 12 月 3 日國(guó)際殘疾人日制作的影片，展現(xiàn)了品牌對(duì)于為殘障人士打造無(wú)障礙環(huán)境的關(guān)心與承諾。這支作品還獲得 1 項(xiàng)最佳類別獎(jiǎng)，5 支金鉛筆獎(jiǎng)（其中 3 支是 Brand-Side/In-House 品牌方內(nèi)部類，還有 2 支分別是 Film & Video 視頻類和 Music & Sound Craft 音效類），并在 Moving Image Craft & Production 移動(dòng)影像工藝類別獲得 1 支銀鉛筆獎(jiǎng)。

BBDO Canada Toronto 也收獲了一個(gè)精彩的夜晚，被評(píng)為 2023 The One Show Agency of the Year 年度最佳代理商，憑借與 TA2 Sound + Music Toronto 合作的為 Muskrat Magazine 所作的作品“Missing Matoaka”，贏得了兩項(xiàng)最佳類別獎(jiǎng)（Experiential & Immersive  體驗(yàn)和沉浸式類以及 Radio & Audio 廣播音頻類），并獲得了 9 支金鉛筆獎(jiǎng)、2 支銀鉛筆獎(jiǎng)、3 項(xiàng)銅鉛筆獎(jiǎng)和 2 項(xiàng)佳作獎(jiǎng)。

對(duì)于 The One Show 慶祝 50 周年，The One Club 主席兼 72andSunny 創(chuàng)始人 Glenn Cole 表示：“在這個(gè)行業(yè)，如果走過(guò)了 50 年后仍然具有意義，那你就是在做正確的事情。 我很高興 The One Show 在 50 歲時(shí)變得更加意義非凡，但最讓我自豪的是，我們堅(jiān)持做一個(gè)致力于將創(chuàng)收都反哺于改善行業(yè)的非營(yíng)利組織。 讓我們期待百年盛典吧！”

2023 The One Show 國(guó)際創(chuàng)意獎(jiǎng)金鉛筆獎(jiǎng)獲獎(jiǎng)作品

“I Will Always Be Me” by VMLY&R New York for Dell Technologies and Intel;
 “McEnroe Vs. McEnroe” by FCB New York for AB InBev/Michelob ULTRA;
 “The Last Photo” by adam&eveDDB for CALM + ITV.

在全球范圍內(nèi)，FCB New York 以 11 支的記錄成為贏得最多金鉛筆獎(jiǎng)的機(jī)構(gòu)，其中 10 支是代表 AB InBev/Michelob ULTRA 創(chuàng)作的“McEnroe vs McEnroe”所獲，這也是今年獲得金鉛筆獎(jiǎng)最多的作品，1 支是與 Wave Studios 合作的 Spotify 廣告“A Song For Every CMO - Mastercard”獲得的。

2023 The One Show 國(guó)際創(chuàng)意獎(jiǎng)共有來(lái)自 69 個(gè)國(guó)家及地區(qū)的 20166 件作品參賽，最終來(lái)自 54 個(gè)國(guó)家和地區(qū)的機(jī)構(gòu)、工作室、品牌、制作公司和設(shè)計(jì)師們獲得了 210 支金鉛筆獎(jiǎng)、200 支銀鉛筆獎(jiǎng)、238 支銅鉛筆獎(jiǎng)和 1172 項(xiàng)佳作獎(jiǎng)。

基于參賽者獲獎(jiǎng)數(shù)量進(jìn)行積分排名，2023 The One Show 國(guó)際創(chuàng)意獎(jiǎng)特別獎(jiǎng)項(xiàng)獲獎(jiǎng)名單如下：

GREEN PENCIL
“Vehicle of Change”

NORD DDB Stockholm/Camp David Stockholm/House Agency Stockholm

PENTA PENCIL
FCB
VML&YR Kansas City/Spark Foundry New York/Ketchum Chicago??

FUSION PENCIL
“See My Skin”
Edelman New York/Mindshare New York

SDG PENCIL
“Data Tienda”
DDB Mexico Mexico City/Estudios Machina Bogotá/LaDoble Mexico City

年度最佳代理商
AGENCY OF THE YEAR
BBDO Canada Toronto

年度最佳獨(dú)立代理商
INDEPENDENT AGENCY OF THE YEAR
Wieden+Kennedy Portland

年度最佳品牌內(nèi)部創(chuàng)意團(tuán)隊(duì)
BRAND-SIDE AGENCY OF THE YEAR
Apple Cupertino

年度最佳制作公司
PRODUCTION COMPANY OF THE YEAR
Smuggler New York

年度最佳客戶
CLIENT OF THE YEAR
AB InBEV

年度最佳音樂(lè)制作公司
MUSIC & SOUND COMPANY OF THE YEAR
TA2 Sound+Music Toronto

年度最佳創(chuàng)意控股公司
CREATIVE HOLDING COMPANY OF THE YEAR
Omnicom

年度最佳代理商集團(tuán)
NETWORK OF THE YEAR
Ogilvy

年度最佳品牌
BRAND OF THE YEAR
Apple

年度最佳非盈利品牌
NON-PROFIT CLIENT OF THE YEAR
Grupo Estratégico PAE?

基于參賽者獲獎(jiǎng)數(shù)量進(jìn)行積分排名，2023 The One Show 國(guó)際創(chuàng)意獎(jiǎng)最佳類別獎(jiǎng) Best of Discipline 獲獎(jiǎng)名單如下。?

2023 The One Show 國(guó)際創(chuàng)意獎(jiǎng) Best of Discipline 獲獎(jiǎng)作品

“Missing Matoaka” by BBDO Toronto and TA2 Sound + Music for Muskrat Magazine;
 “Clash From The Past” by Wieden+Kennedy for Supercell/Clash of Clans;
and “The Innocent Eyes” by Ogilvy Group Thailandfor Voiz.

THE ONE SHOW Best of Discipline 獲獎(jiǎng)名單

• Brand-Side/In-House: Apple London “The Greatest” for Apple

• Branded Entertainment: BETC Paris “Gender Swap” for Women in Games

• Creative Effectiveness: The Monkeys Sydney with Collider Sydney “The First Digital Nation” for The Government of Tuvalu

• Creative Use of Data: DDB Mexico Mexico City with Estudios Machina Bogotá and LaDoble Mexico City “Data Tienda” for Gahr WeCapital

• Cultural Driver: Ogilvy Honduras Tegucigalpa with 14 at Centro LATAM Tegucigalpa “Morning After Island” for Grupo Estratégico PAE

• Design: DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen and Molson Coors“Chillboards” for Coors Light

• Direct Marketing: Accenture Song with Walker Santa Monica and The Mill New York “Less Talk, More Bitcoin” for Coinbase

• Experiential & Immersive: BBDO Canada Toronto with TA2 Sound + Music Toronto “Missing Matoaka” for Muskrat Magazine

• Film & Video: Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Innocent Eyes” for Monde Nissin/Voiz

• Gaming: Wieden+Kennedy Portland with Spark & Riot New York “Clash from the Past” for Supercell/Clash of Clans

• Health & Wellness: McCann Stockholm with McCann Workgroup London “Eat a Swede” for The Swedish Food Federation

• Integrated: Squarespace New York with Q Department New York, Smuggler New York and Final Cut New York "The Singularity” for Squarespace

• Interactive & Mobile Craft: Performance Art Toronto “The Black Elevation Map” for Black & Abroad

• Interactive, Online & Mobile: Virtue Copenhagen “Backup Ukraine” for Polycam, Unesco, and Blue Shield

• IP & Product Design: Weber Shandwick Paris with McCann Paris and Mediabrand Paris “Turnstile Turbines” for Iberdrola

• Moving Image Craft & Production: TBWA\Media Arts Lab Los Angeles with Blacksmith New York and MJZ “Share the Joy” for Apple

• Music & Sound Craft: Apple “Rihanna - Stay” for Apple Music

• Out of Home: TBWA\Media Arts Lab Los Angeles with OMD “Public Displays of Encouragement” for Apple

• Pharma: Area 23 New York with Dalmation Cow Los Angeles and Blind Pig London “Eyedar” for Horizon Therapeutics

• Print & Promotional: Impact BBDO Dubai with Impact BBDO Beirut and DejaVu Dubai “The Elections Edition” for An Nahar Newspaper

• Public Relations: Ogilvy Honduras Tegucigalpa with 14 at Centro LATAM Tegucigalpa “Morning After Island” for Grupo Estratégico PAE

• Radio & Audio: BBDO Canada Toronto with TA2 Sound + Music Toronto “Missing Matoaka” for Muskrat Magazine

• Social Media: TBWA\Juice Beijing with TBWA\Bolt Shanghai, Filmate Productions Shanghai and Real Good Studio New York “BMW: Nothing But Sheer Joy” for BMW

亞太范圍內(nèi)，來(lái)自 11 個(gè)國(guó)家和地區(qū)的代理商、工作室和品牌在 The One Show 2023 中斬獲 17 支金鉛筆獎(jiǎng)、17 支銀鉛筆獎(jiǎng)、18 支銅鉛筆獎(jiǎng)和 116 項(xiàng)佳作獎(jiǎng)，包括中國(guó)內(nèi)地及港澳臺(tái)地區(qū)、印度、印度尼西亞、日本、菲律賓、新加坡、韓國(guó)、泰國(guó)和越南。

Ogilvy Group Thailand Bangkok 共獲得了六支金鉛筆獎(jiǎng)。 其中包括代表 Monde Nissin/Volz 的作品“The Innocent Eyes”獲得五項(xiàng)金獎(jiǎng)，另一項(xiàng)來(lái)自為 Dairy Plus Co./Dutchie 創(chuàng)作的作品。

THE ONE SHOW 亞太地區(qū)金鉛筆獲獎(jiǎng)名單

中國(guó)內(nèi)地及港澳臺(tái)地區(qū)

• Cheil Hong Kong with Cheil PengTai Beijing “Quest for Dyslexia” for Samsung in Gaming, Mobile Gaming

• Dentsu Creative Hong Kong “Critical Core” for Game to Grow/Critical Core Tabletop RPG Game in Gaming, Use of Gaming as a Tool

• TBWA\Juice Beijing with TBWA\BOLT Shanghai, Filmate Productions Shanghai, and Real Good Studio New York “BMW: Nothing But Sheer Joy” for BMW in Social Media, Social Channel - Multi-Platform
  

印度地區(qū)

• DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Editorial - Books

• Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Integrated, Integrated Campaign

• Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Out of Home, Craft - Art Direction

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日本地區(qū)

• The Nippon Foundation with Shibuya Ward, Daiwa House Industry Co., and Toto Ltd. “The Tokyo Toilet” for The Nippon Foundation in Design, Spatial Design - Architecture

• Dentsu Tokyo “Beautiful Mutations” for The Ad Museum Tokyo/Yoshida Hideo Memorial Foundation in Design, Posters - Series

• Dentsu Tokyo with Tone Up Corp. Tokyo “Walk, Walk” for Dentsu Advertising Awards 75th Anniversary in Design, Craft - Art Direction

• (tsuzuku) Tokyo with Dentsu Tokyo, Uedake Tokyo, and Dentsu Craft Tokyo “Suntory Tennensui Endless Dawn” for Suntory Holdings Limited in Interactive & Mobile Craft, Visual Craft - Visual Effects

泰國(guó)地區(qū)

• Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Innocent Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Series

• Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Left and Right” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single

• Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Battle” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single

• Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single

• Ogilvy Group Thailand Bangkok with Suneta House Bangkok “Love Your Gut” for Dairy Plus Co., Ltd./Dutchie in Branded Entertainment, Long Form Video - Single

• Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Contact Lens” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single

查看 THE ONE SHOW 獲獎(jiǎng)名單

The One Club 首席執(zhí)行官 Kevin Swanepoel 表示：“The One Show 剛剛走過(guò) 50 周年，我們不斷努力突破界限，堅(jiān)守一致的原則的信念，今后也會(huì)隨著行業(yè)的發(fā)展而不斷提升?！?/p>

查看 The One Show 獲獎(jiǎng)作品 Showcase 可至：https://www.oneclub.org/theoneshow/showcase/