Media.Monks榮獲金瞳獎(jiǎng)金獎(jiǎng)及銀獎(jiǎng)

原創(chuàng) 贊1 收藏 評(píng)論

舉報(bào) 2023-09-25

掃描,分享朋友圈

9月23日晚，2023金瞳獎(jiǎng)內(nèi)容盛典暨頒獎(jiǎng)典禮于北京順利舉辦。此次，Media.Monks摩課士憑借《極越汽車機(jī)器人三里屯體驗(yàn)中心數(shù)字體驗(yàn)——喚醒數(shù)字共生體》及《Moxy宇宙，創(chuàng)世開(kāi)玩》斬獲金獎(jiǎng)、銀獎(jiǎng)及入圍獎(jiǎng)等多個(gè)獎(jiǎng)項(xiàng)。

The 2023 China Content Marketing Awards (CCMA) ceremony was successfully held on 23rd September. With outstanding marketing cases JIYUE Robocar Experience Center’s Digital Experience——Step into a New World, with the ROBO AVATAR and Moxy Universe, Play Beyond, Media.Monks won several prizes including a gold, a silver, and two finalists.

極越ROBOVERSE體驗(yàn)中心 JIYUE Experience Center

Media.Monks摩課士與極越共同打造了位于北京三里屯的極越ROBOVERSE體驗(yàn)中心，為用戶打造線上到線下再返回線上的閉環(huán)沉浸式體驗(yàn)，從體驗(yàn)感上模糊現(xiàn)實(shí)與數(shù)字世界的界限，同時(shí)數(shù)據(jù)也將積極回傳幫助品牌吸取消費(fèi)者意見(jiàn)，取得目標(biāo)消費(fèi)者洞察，從而更好地提升品牌體驗(yàn)。

Media.Monks and JIYUE jointly created the "ROBOVERSE" JIYUE Experience Center at Beijing Sanlitun, which offers users an engaging online-to-offline experience. By blurring the lines between reality and the digital world, "ROBOVERSE" JIYUE Experience Center makes visitors part of the experience providing valuable data to JIYUE and making themselves feel more connected with the brand's story.

Moxy宇宙，創(chuàng)世開(kāi)玩 Moxy Universe, Play Beyond

《Moxy宇宙，創(chuàng)世開(kāi)玩》是由Media.Monks摩課士為Moxy酒店在亞太地區(qū)推出的全新品牌廣告，混合現(xiàn)實(shí)與AR技術(shù)，打破虛擬與現(xiàn)實(shí)次元壁，為旅行者打造增強(qiáng)現(xiàn)實(shí)體驗(yàn)。在Moxy宇宙中，旅行者能夠無(wú)拘無(wú)束，自由表達(dá)自我，建立專屬虛擬形象，并與自己的虛擬形象在酒店的柜臺(tái)、酒吧、健身房等各個(gè)角落進(jìn)行線下互動(dòng)，獲得別樣精彩的入住體驗(yàn)。

Moxy Hotels launched the innovation campaign Moxy Universe, Play Beyond, which leverages the possibilities of mixed reality into a kind of augmented reality experience in Asia Pacific by Media.Monks. With Moxy Universe, people can freely express themselves, create their avatars, and interact with them offline at various places such as check-in counters, bars, and gyms, creating their own experiences.

感謝金瞳獎(jiǎng)對(duì)Media.Monks摩課士的認(rèn)可。作為科技先導(dǎo)數(shù)字至上的數(shù)字創(chuàng)意代理商，Media.Monks摩課士將繼續(xù)用科技、創(chuàng)意和數(shù)字手段賦能傳播。

Thanks for the recognition of CCMA for Media.Monks. As an outstanding digital-first creative agency, Media.Monks will remain committed to leveraging its exceptional creativity, technical and digital prowess to unlock growth in communication.

關(guān)于金瞳獎(jiǎng)

About CCMA

金瞳獎(jiǎng)是中國(guó)知名創(chuàng)意與營(yíng)銷獎(jiǎng)項(xiàng)，旨在對(duì)內(nèi)容營(yíng)銷領(lǐng)域進(jìn)行商業(yè)價(jià)值認(rèn)定。自2011年開(kāi)創(chuàng)以來(lái)，金瞳獎(jiǎng)從始至終堅(jiān)持以內(nèi)容為本源，以各類媒介及內(nèi)容創(chuàng)意為維度，全方位地呈現(xiàn)不同媒介所涉及的不同的內(nèi)容營(yíng)銷模式。

China Content Marketing Awards (CCMA) is a prestigious event celebrating advertising, marketing, and digital content in China, aiming to acknowledge commercial value in the field of content marketing. Since its inception in 2011, CCMA has consistently adhered to the principle of valuing content, using various mediums and content creativity as dimensions, comprehensively presenting diverse content marketing models involved in different media.

更多信息，請(qǐng)?jiān)L問(wèn)金瞳獎(jiǎng)公眾號(hào)。

For more information, please visit CCMA's official WeChat account.

本內(nèi)容為作者獨(dú)立觀點(diǎn)，不代表數(shù)英立場(chǎng)。
本文禁止轉(zhuǎn)載，侵權(quán)必究。