美蓓亞三美企業(yè)技術(shù)展廳
客戶產(chǎn)品應(yīng)用領(lǐng)域眾多，企業(yè)如何將想要傳達(dá)的信息通過技術(shù)展廳傳遞給每一位參觀者呢？我們得出的結(jié)論是活用動態(tài)展示方式，更直觀地將客戶的技術(shù)亮點(diǎn)與展品表達(dá)出來。
There are many application fields for customer products. How can companies pass the information they want to convey to each visitor through the technology exhibition hall? We have come to the conclusion that the use of dynamic display methods can more intuitively express the customer's technical highlights and exhibits.
展廳采用“給出結(jié)論”->“實(shí)例印證”的動線設(shè)計(jì)，展廳自身由“放映廳”、“展品展示廳”兩部分組成。
The exhibition hall adopts the dynamic design of "give conclusion"-> "example confirmation". The exhibition hall itself is composed of two parts: a "theater" and a "product display space".
來場者會首先到達(dá)放映廳，通過精心制作的影片內(nèi)容與富有科技感的表現(xiàn)手法讓來場者理解品牌理念，并通過隨后產(chǎn)品展示廳中的動態(tài)實(shí)物展品展示加深這一理解，強(qiáng)化對品牌的認(rèn)知。
Visitors will first arrive at the theater. Through elaborate film contents and scientific expressions, visitors will understand the brand concept, and deepen this understanding through the subsequent display of dynamic physical exhibits in the product showroom to strengthen the brand Cognition.
這樣的動線設(shè)計(jì)使得企業(yè)想要傳遞的信息更為直觀且令人信服。
This dynamic design makes the information that companies want to convey more intuitive and convincing.
圖1（展廳正面）product display space
展廳采用的簡約設(shè)計(jì)與配色體現(xiàn)了獨(dú)特的科技感，與品牌作為一家技術(shù)公司的整體形象相契合。
The minimalist design and color scheme used in the exhibition hall reflects a unique sense of technology and is consistent with the brand's overall image as a technology company.
圖2（展廳內(nèi)放映廳）theater
放映廳采用前廳后廳的兩段式設(shè)計(jì)。前廳為影片觀賞區(qū)域，后廳為模型Mapping區(qū)域。在未進(jìn)行影片放映時(shí)，放映廳中部的投影幕布自然升起并隱藏于天花，使前廳后廳貫通成為一個完整的空間。
The theater has a two-stage design in the front and back halls. The front hall is the movie viewing area, and the back hall is the model mapping area. When the film is not being screened, the projection screen in the middle of the projection hall naturally rises and is hidden in the ceiling, so that the front hall and the back hall become a complete space.
展廳平面圖 overall floor plan
展廳立面圖 elevation
正面效果圖 rendering
圖3正面實(shí)景竣工照片 product display space
圖4放映廳設(shè)計(jì)師手繪、立面圖與竣工照片 hand drawing、elevation、photo
展具立面圖與完成圖 showcase
（展柜立面圖）elevation
圖5（展柜完成圖）photo
圖6展廳入口 exhibition hall entrance
圖7會議室 meeting room
圖8-放映廳 theater
圖9-實(shí)物展示 product display
圖10-展柜細(xì)節(jié) showcase details
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