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Tinder首創(chuàng)互動(dòng)冒險(xiǎn)游戲 Swipe Night ：約會(huì)中體驗(yàn)?zāi)┤諉⑹?/h1>

Swipe Night

2019年10月6日，Tinder 攜手創(chuàng)意廣告代理商 72andSunny 在平臺(tái)推出“Swipe Night” —— 一款首創(chuàng)的原創(chuàng)互動(dòng)冒險(xiǎn)游戲，這代表了一種全新的匹配方式?！?strong>Swipe Night”的故事是一個(gè)第一人稱(chēng)的世界末日冒險(xiǎn)，每當(dāng)故事線(xiàn)發(fā)展到關(guān)鍵的轉(zhuǎn)折點(diǎn)時(shí)，Tinder 界面會(huì)讓用戶(hù)決定故事里的成員接下來(lái)發(fā)生什么，選擇時(shí)間只有短短7秒，而用戶(hù)的選擇決定的不僅僅是故事，還影響著他們的匹配對(duì)象以及這段冒險(xiǎn)結(jié)束后的聊天內(nèi)容。

考慮到如今半數(shù)的 Tinder 會(huì)員是 Z世代（18-25歲）青年，Tinder 嘗試更貼近用戶(hù)群體的語(yǔ)言習(xí)慣，最終他們選擇了 emoji 和啟示錄背景。

Tinder首創(chuàng)互動(dòng)冒險(xiǎn)游戲 Swipe Night ：約會(huì)中體驗(yàn)?zāi)┤諉⑹?gifTinder首創(chuàng)互動(dòng)冒險(xiǎn)游戲 Swipe Night ：約會(huì)中體驗(yàn)?zāi)┤諉⑹?png

第一集故事短片發(fā)布后，10月的每個(gè)周日，都有新一集的“Swipe Night”在 Tinder APP 更新。從下午6點(diǎn)到午夜，美國(guó)境內(nèi)的 Tinder 會(huì)員都有機(jī)會(huì)一起體驗(yàn)?zāi)┤仗靻ⅰ６唐?Angela Wong Carbone、Jordan Christian Hearn 和 Shea Gabor 扮演，當(dāng)世界只剩下數(shù)小時(shí)就要?dú)?，你必須在?guī)定時(shí)間內(nèi)找到同伴，扭轉(zhuǎn)局勢(shì)。隨著故事的展開(kāi)，用戶(hù)將面臨道德的困境和現(xiàn)實(shí)的選擇，而這些選擇最終會(huì)成為標(biāo)簽錄入 Tinder 會(huì)員的個(gè)人記錄中。

Tinder首創(chuàng)互動(dòng)冒險(xiǎn)游戲 Swipe Night ：約會(huì)中體驗(yàn)?zāi)┤諉⑹?pngTinder首創(chuàng)互動(dòng)冒險(xiǎn)游戲 Swipe Night ：約會(huì)中體驗(yàn)?zāi)┤諉⑹?pngTinder首創(chuàng)互動(dòng)冒險(xiǎn)游戲 Swipe Night ：約會(huì)中體驗(yàn)?zāi)┤諉⑹?pngTinder首創(chuàng)互動(dòng)冒險(xiǎn)游戲 Swipe Night ：約會(huì)中體驗(yàn)?zāi)┤諉⑹?png

項(xiàng)目信息
品牌/廣告主
Tinder

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72andSunny 洛杉磯

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