SK-II：《她最后去了相親角》
這是她們的聲音
她們被稱為“剩女”
——超過(guò)27歲還沒(méi)結(jié)婚的單身女性
但SK-II相信
每一位女性都可以獨(dú)立、自信和美麗
為了解單身女性對(duì)自己現(xiàn)狀的真實(shí)想法
SK-II前往上海人民公園相親角
記錄她們真實(shí)的聲音
邀你一起觀看影片
傾聽(tīng)她們的故事
改寫命運(yùn)宣言
每一秒，我們都有機(jī)會(huì)，讓下一秒，變得更好。因?yàn)檎嬲龥Q定命運(yùn)的，不是運(yùn)氣，而是選擇。所以，不用介意別人對(duì)你的期望。改變命運(yùn)的力量，存于我們的內(nèi)心。你是誰(shuí)？只因?yàn)槟阆氤蔀檎l(shuí)。
在SK-II最新大片中，她們會(huì)選擇主宰自己的人生。不會(huì)在壓力之下，為結(jié)婚而結(jié)婚。
Forsman & Bodenfors:
Women in China are advancing like never before: educating themselves, becoming financially independent and carving out a bigger role in society than being only someone’s wife or mother. In response to this, the All-China Women’s Federation launched the term Sheng Nu in 2007. It translates to ”leftover woman” and, as has been reported by the BBC, The New York Times and China Daily, it has been used to classify woman who remain unmarried after the age of 27, implying that they have been passed over by men.
Premiering worldwide today is a Chinese campaign, Forsman & Bodenfors’ first for global skin care brand SK-II. It is a film showing SK-II:s takeover of a marriage market in Shanghai. Titled ”Marriage Market Takeover”, it covers the pressure the women face from both their parents and society to marry young and chronicles their road to acceptance. The result is a film about the brave and inspirational women who won’t let pressure dictate their future. The film shows that Sheng Nus are not leftovers but on the contrary, strong women who choose if and when they want to get married.
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