the spider and the window
一只戀愛中的小蜘蛛會是什么樣子的？
三星 Galaxy S22 Ultra作為一款影像旗艦機，適逢情人節(jié)產(chǎn)品發(fā)布，以及突出拍照功能，應(yīng)景的拍攝了一支由 CG制作的蜘蛛Sam主演的短片——《the spider and the window》，片中講述了水族箱里的小蜘蛛愛上了同樣擁有“大眼睛”的三星手機的故事。
貫穿全片的音樂是Nazareth的經(jīng)典歌曲《Love Hurts》，呼應(yīng)了蜘蛛Sam在片中猶如過山車般起伏的情緒。
Sam是一只生活在水族箱里的蜘蛛。
蜘蛛Sam透過窗戶看到了三星手機的廣告海報，那圓溜溜、亮晶晶的攝像頭，像極了小蜘蛛的大眼睛，它頓時愛上了海報里的手機。
某一天，蜘蛛Sam發(fā)現(xiàn)海報被換掉了，突如其來的變故讓他很難過。
這天，門鈴一響，主人買下了這款手機，蜘蛛Sam又可以看到自己心心念念的愛人了！
項目信息
品牌/廣告主
Samsung 三星
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
Leo Burnett Germany
參與者
獎項榮譽
2022
Cannes Lions
Film Craft | Animation
Gold
2022
Cannes Lions
Film | Consumer Goods
Gold
2022
Cannes Lions
Film Craft | Visual Effects
Silver
2022
D&AD Awards
Animation | 3D Digital
Yellow Pencil
2022
LIA
Online Film | Technology & Tech Equipment
Finalist
2022
NYF Advertising Awards
FILM: BEST USE | Made for TV & Cinema
Finalist
2022
NYF Advertising Awards
FILM: PRODUCTS & SERVICES | Durable Goods
Bronze
2022
NYF Advertising Awards
FILM CRAFT | Visual Effects
Silver
2022
NYF Advertising Awards
FILM CRAFT | Animation
Gold
2022
NYF Advertising Awards
BRANDED CONTENT/ENTERTAINMENT: CRAFT | Animation
Silver
2022
NYF Advertising Awards
FILM CRAFT | Best Use of Music
Silver
2022
NYF Advertising Awards
BRANDED CONTENT/ENTERTAINMENT: CRAFT | Best Use of Music
Bronze
2022
CLIO Awards
Film Craft| Music Licensed
Silver
2022
CLIO Awards
Film Craft | Animation
Silver
2022
CLIO Awards
Design Craft | Animation
Gold
2022
CLIO Awards
Film Craft | Visual Effects
Silver
2022
The One Show
Music & Sound Craft | Use of Licensed Music
Bronze Pencil
2022
The One Show
Moving Image Craft | Visual Effects | Single
Gold Pencil
2022
The One Show
Moving Image Craft | Animation | Single
Gold Pencil
2022
The One Show
Film | Cinema Advertising
Bronze Pencil
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Use of Music / Sound
Bronze Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Animation
Bronze Cube
2022
ADC Awards
Advertising | Television / Film / Online Video | Film | Single
Silver Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Visual Effects
Gold Cube
2022
ADC Awards
Advertising | Craft in Video | Animation | Single
Bronze Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Craft in Motion / Film | Cinematography
Bronze Cube
2022
ADC Awards
Motion / Film / Gaming Craft | Motion / Film | Short Video | Single
Bronze Cube
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