（視頻時長：2′03″）
2017 年戛納創(chuàng)意節(jié)媒介類別金獎作品：THE CHILD REPLACEMENT PROGRAMME（讓狗狗代替孩子陪伴老人計劃）。
在之前的一年，在奧克蘭城市收容所的 3,338 只狗中，只有 671 被成功領養(yǎng)。其實，大多數(shù)的遺棄犬年輕且健康，當把同樣需要陪伴的空巢綜合征老人們聯(lián)系在一起，在既能為越來越多被遺棄的狗狗尋找可愛的家園的同時，也能為空巢老人們尋找替代他們孩子的寄托，制作方在網(wǎng)站上制作了可以匹配空巢老人孩子特征的替代品方案。該活動獲得了全球媒體的關注，狗的領養(yǎng)咨詢增加了 824%，訪問該網(wǎng)站遠遠超出預期，迫使需要找到更多的收容所里的狗狗來滿足需求。
項目信息
品牌/廣告主
MARS NZ 瑪氏
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
COLENSO BBDO
參與者
獎項榮譽
2018
Cannes Lions
Creative Effectiveness
Gold
2018
Cannes Lions
Health & Wellness | Animal Health | Integrated Campaign
Bronze
2018
D&AD Awards
Integrated | Integrated/Medium Business (50-500 employees)
Graphite Pencil
2018
D&AD Awards
Press Advertising | Press Advertising Campaigns (National)
Wood Pencil
2018
D&AD Awards
Direct | Direct Integrated Campaigns
Wood Pencil
2018
D&AD Awards
Film Advertising | TV Commercial Campaigns
Wood Pencil
2018
D&AD Awards
Direct | Direct Acquisition & Retention
Graphite Pencil
2018
NYF Advertising Awards
Integrated/Mixed Media: Products & Services | Household Products & Services
First Prize
2018
NYF Advertising Awards
Integrated/Mixed Media: Products & Services | Household Products & Services
Grand Prize
2018
The One Show
Print & Outdoor | Publishing / Magazine - Campaign
Gold Pencil
2018
The One Show
Print & Outdoor | Promotional / Collateral / Posters - Campaign
Gold Pencil
2018
The One Show
Cross-Platform | Integrated Branding
Silver Pencil
2018
AWARD Awards
Film & Video | Television Commercial, Campaign. 30 Seconds
Gold
2018
AWARD Awards
Integrated Campaign | Integrated Campaign
Gold
2018
ADFEST
Integrated Lotus
Finalist
2018
ADFEST
Integrated Lotus
Grande of Lotus
2018
The Webby Awards
Advertising & Media | Best Cause Related Campaign
Winner
2018
Spikes Asia
Creative Effectiveness | Creative Effectiveness
Gold Spike
2017
Cannes Lions
Mediau00a0|u00a0Corporate Social Responsibility
Gold
2017
Cannes Lions
Print And Publishing u4e28Miscellaneous
Gold
2017
Cannes Lions
Integrated
Gold
2017
Cannes Lions
Direct | Acquisitions
Gold
2017
Cannes Lions
Direct | Integrated Campaign led by Direct
Silver
2017
Cannes Lions
Film | Cosmetics & Toiletries
Silver
2017
LIA
TV/Cinema/Online Film | Campaign
Gold
2017
CLIO Awards
Film | Commercials (under thirty [30] seconds)
Silver
2017
CLIO Awards
Integrated Campaign
Gold
2017
CLIO Awards
Direct | Other
Silver
2017
CLIO Awards
Print
Gold
2017
AD STARS
Film | Product & Service | Foods
Gold
2017
AD STARS
Print | Product & Service | Foods
Grand Prix
2017
AD STARS
Integrated | Product & Service | Foods
Grand Prix of the Year
2017
AD STARS
Interactive | Product & Service | Foods
Bronze
2017
AD STARS
Direct | Product & Service | Foods
Bronze
2017
AD STARS
Promotion | Product & Service | Foods
Bronze
2017
Spikes Asia
Integrated
Gold Spike
2017
Spikes Asia
Print & Outdoor Craft | Photography
Gold Spike
2017
Spikes Asia
Direct | Acquisitions
Silver Spike
2017
Spikes Asia
Promo & Activation | Corporate Social Responsibility
Bronze Spike
2017
Spikes Asia
Film | Corporate Social Responsibility
Grand Prix
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