舉報(bào)
2017-06
BOOST YOUR VOICE
（視頻時(shí)長(zhǎng)：2′01″）
參與總統(tǒng)大選的投票，對(duì)于美國(guó)的窮人和少數(shù)民族而言極為不便。基于此背景，180LA 幫助電信公司 Boost Mobile在去年美國(guó)大選當(dāng)天將其一部分線下門(mén)店改造成了當(dāng)?shù)氐耐镀秉c(diǎn)，讓任何選民都可以有便捷的渠道進(jìn)行投票，擁有一個(gè)自由發(fā)聲的機(jī)會(huì)。此活動(dòng)讓 2016 年的投票率比 2012 年增加了 23% ，改變的不僅是創(chuàng)意行業(yè)的規(guī)則，更是影響到全美的政治與社會(huì)環(huán)境。
項(xiàng)目信息
品牌/廣告主
BOOST MOBILE
營(yíng)銷(xiāo)機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
180LA 壹捌零
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2018
Cannes Lions
Creative Effectiveness | Creative Effectiveness for Good
Bronze
2017
Cannes Lions
Titanium
Titanium
2017
Cannes Lions
Integrated
Grand Prix
2017
Cannes Lions
Outdoor | Live Advertising and Events
Gold
2017
Cannes Lions
Promo And Activation | Corporate Social Responsibility
Grand Prix
2017
Cannes Lions
Promo And Activationu4e28Integrated Campaign led by Promo & Activation
Silver
2017
Cannes Lions
Direct | Use of Ambient Media: Large Scale
Silver
2017
CLIO Awards
Branded Content | Other
Gold
2017
CLIO Awards
Brand Design | Other
Gold
2017
CLIO Awards
Out of Home | Ambient
Gold
2017
CLIO Awards
Events/Experiential | Events
Gold
2017
CLIO Awards
Direct | Out of Home
Grand
2017
CLIO Awards
Branded Entertainment | Event/Experiential
Gold
2017
CLIO Awards
Public Relations | Multicultural
Silver
2017
The One Show
Cross-Platform | Integrated Branding
Silver Pencil
2017
The One Show
Cultural Driver | New Trends
Silver Pencil
2017
The One Show
Innovation in Print & Outdoor | Ambient Media
Bronze Pencil
2017
The One Show
Cross-Platform Experiential / Events & Competitions
Gold Pencil
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