Myer - Give Registry
（視頻時(shí)長：2′ 13″）
當(dāng)一位女性想要遠(yuǎn)離虐待，事實(shí)上她所離開的大多是生活。
Give Registry 是女性想要重新開始時(shí)所需的基礎(chǔ)生活用具系列。這個(gè)倡議是 Myer 百貨公司和救世軍 (Salvation Army) 之間的一個(gè)合作項(xiàng)目，可以讓顧客代替受虐幸存者購買毛巾、盤子和水壺等日常用品。
項(xiàng)目信息
品牌/廣告主
Myer
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Clemenger BBDO 墨爾本
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2018
The One Show
Public Relations | Media Relations
Silver Pencil
2018
The One Show
Public Relations | Integrated Campaign
Best of Discipline
2018
AWARD Awards
Creativity For Good | Advertising & Marketing Communications
Bronze
2018
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
2018
AWARD Awards
Public Relations | Best Corporate Social Responsibility Campaign led by PR
Bronze
2018
AWARD Awards
Integrated Campaign
Bronze
2017
CLIO Awards
Integrated Campaign
Gold
2017
CLIO Awards
Brand Partnerships & Collaborations
Gold
2017
AWARD Awards
Design | Environmental Design
Bronze
2017
Tangrams
EFFECTIVENESS | Integrated Marketing Campaign
Shortlist
2017
Effie Worldwide
Shopper Marketing
Bronze
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