為了慶祝國際婦女節(jié)的到來，位于美國加州林伍德市的這家麥當(dāng)勞在當(dāng)?shù)貢r間 3 月 7 日率先完成了這次創(chuàng)舉——將麥當(dāng)勞標(biāo)志性的 Logo “ M ”顛倒過來變成了“ W ”，恰好是婦女“ Women ”這個單詞的首字母。
麥當(dāng)勞表示，在美國 62% 的員工和 60% 的經(jīng)理是女性，此舉是“為了慶祝女性無處不在，這還是我們品牌歷史上第一次。在國際婦女節(jié)，我們翻轉(zhuǎn)標(biāo)志性的金拱門，是為了紀(jì)念全世界女性的非凡成就。”
麥當(dāng)勞加拿大公司在發(fā)給 Global News 的電子郵件中稱，女性在該公司員工中的比例超過 50% ，幾乎占到高級領(lǐng)導(dǎo)職位的一半。郵件還稱，雖然翻轉(zhuǎn)標(biāo)牌不在加拿大，但女性仍然因其對公司的“非凡貢獻(xiàn)”而獲得認(rèn)可。
下圖是昨天麥當(dāng)勞的推特主頁，麥當(dāng)勞官方還發(fā)布了一則慶賀聲明，并驕傲地表示在全美的麥當(dāng)勞餐廳中，平均每 10 個餐廳經(jīng)理就有 6 個是女性，以此顯示麥當(dāng)勞長久以來對職場女性的大力支持。
不僅是門前的這塊立柱廣告牌，這家店從店面招牌到員工服裝，甚至是產(chǎn)品包裝，都采用了這個倒立的金拱門標(biāo)志，用實(shí)際行動表達(dá)了對全球女性的敬意。
項(xiàng)目信息
品牌/廣告主
McDonald’s 麥當(dāng)勞
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
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2019
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