新西蘭網(wǎng)絡(luò)安全組織 Netsafe 為此研發(fā)了一款聊天機(jī)器人 Re:scam ，當(dāng)有人收到詐騙郵件時(shí)，可直接轉(zhuǎn)寄到 me@rescam.org 這個(gè)郵箱地址，之后 Re:scam 就會接手，代替你回復(fù)郵件，跟騙子進(jìn)行無意義的溝通，浪費(fèi)騙子的時(shí)間，不僅讓他們沒空去騙更多的人，也會讓他們不敢再將釣魚郵件發(fā)給你。正如 Re:scam 的網(wǎng)頁介紹上所言：直接刪除詐騙郵件可以保護(hù)自己，但如果轉(zhuǎn)寄到 Re:scam 的話，就能保護(hù)其他人。
為了與騙子溝通無礙，Netsafe 大大提升了 Re:scam 的智能，在它的系統(tǒng)中儲備了各式各樣的身份與個(gè)性：固執(zhí)的老人、活波的青年、單純的孩子……所有的回復(fù)都會根據(jù)設(shè)定的不同而有所改變，反過來騙取詐騙犯的回復(fù)；除此之外，根據(jù)具體的內(nèi)容，Re:scam 會做出適當(dāng)?shù)幕貞?yīng)，并說一點(diǎn)玩笑話，使雙方的交流可以持續(xù)下去。
根據(jù)統(tǒng)計(jì)，目前 Re:scam 已經(jīng)發(fā)送超過 20000 封郵件給詐騙方，總共浪費(fèi)了騙子 2 個(gè)月又 12 天的時(shí)間，長此以往，成績將非?？捎^。
項(xiàng)目信息
品牌/廣告主
Netsafe
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
DDB 恒美 新西蘭
參與者
獎項(xiàng)榮譽(yù)
2018
Cannes Lions
Media | Use of Branded Content created for Digital or Social
Bronze
2018
Cannes Lions
PR | Co-creation & User Generated Content
Silver
2018
D&AD Awards
Direct | Direct Product & Service
Wood Pencil
2018
D&AD Awards
Direct | Direct Response/Digital
Graphite Pencil
2018
D&AD Awards
Digital Design | Service Design
Yellow Pencil
2018
D&AD Awards
Digital Design | Websites
Wood Pencil
2018
The One Show
Design | Digital Design
Gold Pencil
2018
The One Show
Intellectual Property | Digital Product
Gold Pencil
2018
The One Show
Interactive | Innovation in Interactive | Online
Silver Pencil
2018
The One Show
UX / UI | Web | Utility
Silver Pencil
2018
AWARD Awards
Craft In Advertising | Digital - Technological Innovation
Bronze
2018
AWARD Awards
Direct Marketing | Charity, Campaign
Silver
2018
AWARD Awards
Digital | Creative / Technological Innovation
Silver
2018
AWARD Awards
Craft In Advertising | Digital - Digital Utilities And Tools
Gold
2018
AWARD Awards
Market Disruption & New Product/Service Development | Charity
Silver
2018
AWARD Awards
Digital | Product Innovation
Silver
2018
AWARD Awards
Digital | Digital Campaign - Charity
Silver
2018
AWARD Awards
Promotion & Experiential | Best Use of Promotion And Experiential Marketing In A Charity Campaign
Gold
2018
AWARD Awards
Craft In Advertising | Digital - Websites
Bronze
2018
AWARD Awards
Digital | Emerging Digital / Connected Products, Charity
Gold
2018
AWARD Awards
Public Relations | Charity
Silver
2018
AD STARS
Interactive | Interactive Craft | User Experience (UX)
Silver
2018
AD STARS
Interactive | Use of Interactive | Use of Web Platforms
Silver
2018
AD STARS
Others
Silver
2018
AD STARS
Promotion | Use of Promo & Activation | Use of digital in a promotional campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games)
Silver
2018
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign
Bronze
2018
Spikes Asia
Direct | Use of Digital Platforms
Bronze Spike
2018
Spikes Asia
Digital Craft | Advanced Learning Technologies
Bronze Spike
2018
Spikes Asia
Digital | Not-for-profit / Charity / Government
Shortlist
2018
Spikes Asia
Digital | Not-for-profit / Charity / Government
Shortlist
2018
Spikes Asia
Direct | Not-for-profit / Charity / Government
Bronze Spike
2018
Spikes Asia
Direct | Use of Technology
Silver Spike
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