MOD 茂田 | 和迪麗熱巴一起加入雪碧酷爽軍團(tuán)

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舉報(bào) 2018-06

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本次收到上海奧美的腳本，切中了鄒飛導(dǎo)演（類似作品：絕地求生-全軍出擊），與茂田也合作過(guò)麥當(dāng)勞“粥王”TVC，獲得業(yè)內(nèi)一致好評(píng)。由于各種原因，最后地點(diǎn)定在了海南三亞。

This time, we received the proposal from Shanghai Ogilvy & Mather for Sprite, director Fei Zou was chosen (similar work: (Playerunknown's Battlegrounds -- Attack of the whole army), who also cooperated with MOD in McDonald's 'Porridge King' TVC, which won unanimous praise in the industry. Due to various shooting factors, it was finally located in Sanya, Hainan.

極富挑戰(zhàn)的是要在短時(shí)間內(nèi)，由美術(shù)烈哥攜手道具師大何，制作出了4輛符合游戲內(nèi)視覺(jué)效果的戰(zhàn)車(chē)，注重外觀的同時(shí)，更要確保藝人和車(chē)手們的安全，不得不提本片由輝哥為主的4位車(chē)手帶來(lái)如此精彩表現(xiàn)。

The extremely challenging thing is that in a short period of time, by the art director together with the props, they produced 4 vehicles that accord with the visual effects in the game. While paying attention to the appearance, we also need to ensure the safety of the celebrity and drivers.

具備俄羅斯臂的跟拍車(chē)，是特地從北京調(diào)到三亞配合拍攝。同時(shí)還有航拍組人員，十足的動(dòng)作大片即視感。特地附上2張GIF航拍動(dòng)圖，有太多精彩花絮，可惜不能全部呈現(xiàn)啦。

The car with Russian arm was specially transferred from Beijing to Sanya for shooting. At the same time, there are also the crew of aerial photography, fully action movies preparations. Attach two aerial GIF, there are so many fascinating tidbits, but not all presented, cannot wait to share.

此外，還有側(cè)翻車(chē)和最后一幕車(chē)子墜落的酷炫特技鏡頭，尤其是側(cè)翻時(shí)，需要車(chē)手真正的坐在車(chē)內(nèi)駕駛，達(dá)到一定的行駛速度才能達(dá)到翻車(chē)的效果。而車(chē)子墜落時(shí)，則是有藍(lán)布架在后方，便于素材用于后期合成。這兩個(gè)都必須一次完成。

In addition, there is a side rollover and a cool and dazzle trick of the last take, especially when the car is turned over, the stunt driver is required to run the vehicle and reach a certain speed to achieve the effect. When the car crashed from high, there was a blue cloth frame in the rear, which was convenient for the footage to be used for later composition. Both must be done at once.

本片的后期分量較重，大部分的場(chǎng)景和汽車(chē)追逐戰(zhàn)都是采用實(shí)拍素材結(jié)合后期來(lái)達(dá)到的最終效果，上方的BEFORE & AFTER可以清晰看到每個(gè)鏡頭從A-COPY完善到B-COPY的過(guò)程。片中大部分的三維制作、后期合成和場(chǎng)景繪制，都是由后期公司VOLT完成。

It is definitely a heavy work to accomplish the online works, including most of the scene and car racing. From the before & after video above, it is very clear that how a take from a-copy to b-copy processed. This film used 3D production, composition, and matt painting, these are all well finished by VOLT.

團(tuán)隊(duì)介紹 Team Members

客戶 Clients: 雪碧-可口可樂(lè)公司

代理商 Agency：Ogilvy 奧美上海

制作公司 Production House: MOD 茂田

創(chuàng)意總監(jiān) Creative Director：Marc

制片 Producer：Alice Chuu

導(dǎo)演 Director：鄒飛

攝影師 DOP：鐘銳

副導(dǎo)演 AD：羅靖

監(jiān)制 EP: 劉小雨

制片經(jīng)理 PM: 周毅

美術(shù)指導(dǎo) Art Director: 藍(lán)偉烈