《為了每一縷陽光》
For every slice of Sun
看日全食，別忘了科羅娜。
10月2日，是一年一度的日食之日。把陽光、日落刻在基因里的科羅娜，與各地專業(yè)攝影師發(fā)起合作，在全世界各地追逐日全食，真實拍攝科羅娜與日全食結(jié)合在一起的完美照片。
為了每一縷陽光，科羅娜費盡心力，最終在智利、阿根廷、烏拉圭、巴西拍到了不同時刻的“逐日攝影”。彎月形的日全食正好落于科羅娜瓶口，與科羅娜瓶口插著青檸檬片的經(jīng)典形象相呼應(yīng)。
科羅娜，為了每一縷陽光而存在。
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項目信息
品牌/廣告主
CORONA 科羅娜
營銷機構(gòu)
參與者
獎項榮譽
2025
Cannes Lions
Engement | Social & Creator | Real-Time Response
Shortlist
2025
Cannes Lions
Engement | Social & Creator | Consumer Goods
Shortlist
2025
Cannes Lions
Classic | Print & Publishing | Social Behaviour
Silver
2025
Cannes Lions
Classic | Outdoor | Consumer Goods
Bronze
2025
Cannes Lions
Craft | Industry Craft | Photography: Brand & Communications Design
Shortlist
2025
D&AD Awards
Art Direction | Outdoor
Wood Pencil
2025
LIA
Use of Social Media & Influencers | Best Use of Real Time Advertising
Silver
2025
LIA
Design | Craft: Photography Campaign
Finalist
2025
LIA
Print | Beverages Campaign
Bronze
2025
LIA
Billboard | Craft: Photography Campaign
Bronze
2025
LIA
Print | Craft: Photography Campaign
Silver
2025
LIA
Poster | Craft: Photography Campaign
Bronze
2025
LIA
Billboard | Beverages Campaign
Finalist
2025
LIA
Poster | Beverages Campaign
Finalist
2025
LIA
Direct | Craft: Photography
Bronze
2025
CLIO Awards
Print | Print
Bronze
2025
CLIO Awards
Print & Out of Home Craft | Photography
Gold
2025
The One Show
Print & Promotional | Craft - Photography
Merit
2025
The One Show
Out of Home | Craft - Photography
Bronze Pencil
2025
The One Show
Design | Craft - Photography
Bronze Pencil
2025
The One Show
Out of Home | Craft - Art Direction
Merit
2025
The One Show
Social Media | Social Post - Real-time Response
Merit
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