Sip Safe
（視頻時長：1分59秒）
莫納什大學(xué)發(fā)明了Sip安全腕帶，使年輕人能夠測試他們的飲料是否被添加了興奮劑。佩戴者只需將一滴飲料滴在腕帶上，如果接觸過兩種常見的抗酒癮藥物)腕帶很快就會變色。
通過節(jié)日和青年活動，我們將信息嵌入到觀眾的環(huán)境中。這些腕帶是在為期一周的全國期末考試聚會上分發(fā)給畢業(yè)生的。我們還在大學(xué)校園、知名的大學(xué)酒吧、俱樂部和休閑場所分發(fā)腕帶。
測試飲料的能力可以有效地降低危險；戴上Sip安全腕帶，也提供了一個視覺威懾。
項目信息
品牌/廣告主
Monash University 莫納什大學(xué)
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
Y&R 墨爾本
參與者
獎項榮譽
2019
NYF Advertising Awards
Positive World Impact | Women
Second Prize
2019
NYF Advertising Awards
Package & Product Design: Products & Services | Health & Wellness
First Prize
2019
NYF Advertising Awards
Activation & Engagement | Health & Wellness
Second Prize
2019
NYF Advertising Awards
Direct & Collateral: Products & Services | Health & Wellness
First Prize
2019
NYF Advertising Awards
Avant-Garde/Innovative | Social/Environmental Good: Brand
Second Prize
2019
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Silver Pencil
2019
The One Show
Health, Wellness & Pharma | Direct Marketing
Silver Pencil
2019
AWARD Awards
Market Disruption & Product/Service Development | Innovative?Product/Service?Development
Gold
2019
AWARD Awards
Promotion and Experiential | Best?Use?of?Ambient?and/or?Guerrilla?Marketing?in?a?Promotional?Campaign
Bronze
2019
AWARD Awards
Innovation | Product?Innovation
Gold
2019
AWARD Awards
Creativity for Good | Design
Gold
2018
Cannes Lions
Product Design | Social Impact
Bronze
2018
Cannes Lions
Media | Use of Ambient Media: Small Scale
Silver
2018
Cannes Lions
Outdoor | Small Scale Special Solutions
Bronze
2018
Cannes Lions
Health & Wellness | Brand-led Education & Awareness | Direct
Gold
2018
CLIO Awards
Product Design | Other
Silver
2018
AD STARS
Promotion | Product & Service | Corporate /Institution
Gold
2018
AD STARS
Outdoor | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Direct | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct interaction)
Silver
2018
AD STARS
Healthcare
Gold
2018
AD STARS
Design | Communication Design | Promotional items
Bronze
2018
AD STARS
Media | Use of Media | Use of ambient media
Bronze
2018
AD STARS
Outdoor | Ambient (Non standard and Free-format outdoor advertising) | Small Scale Special Solutions
Gold
2018
AD STARS
Promotion | Use of Promo & Activation | Use of promotional stunts /live advertising/live shows/concerts/festivals
Silver
2018
Spikes Asia
Design | Environmental / Social Impact
Bronze Spike
2018
Spikes Asia
Direct | Use of Ambient Media: Small Scale
Shortlist
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