Predict to Prevent
（視頻時(shí)長：1'51"）
如今，患上抑郁癥的人越來越多。
對待心情低落的友人、親人，大部分人都會(huì)選擇用言語鼓勵(lì)，告訴他們要振作，卻不知有時(shí)候這些正面的鼓勵(lì)反而讓抑郁癥患者更加難過。
看到這樣的情況，Samsung決定推出一項(xiàng)智能輸入推薦的功能。
在使用者的話語可能會(huì)傷害到對面心情低落的人群時(shí)，自動(dòng)出現(xiàn)推薦語言。
項(xiàng)目信息
品牌/廣告主
Samsung 三星
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
BBDO 天聯(lián)廣告 曼谷
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2019
ADFEST
Mobile Lotus | Mobile Design | Mobile Application & Other Downloadable Tools
Bronze Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Use of Mobile & Devices
Silver Lotus
2018
Cannes Lions
Brand Experience & Activation | Use of Mobile & Devices
Bronze
2018
AD STARS
Data Insights | Use of Data | Data Technology
Silver
2018
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobile based campaigns, QR codes, branded content, Bluetooth, MMS, SMS, PDA, GPS, tablet, MP3, games and apps, widgets, schematic screens, digital installations)
Silver
2018
AD STARS
Mobile | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Direct | Product & Service | Corporate /Institution
Bronze
2018
AD STARS
Media | Product & Service | Corporate /Institution
Bronze
2018
AD STARS
Promotion | Use of Promo & Activation | Other digital solutions in a promotional campaign
Bronze
2018
AD STARS
Social & Influencer | Product & Service | Corporate /Institution
Bronze
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