Pride Jersey
（視頻時(shí)長：2'05"）
作為致力于創(chuàng)建一個(gè)對LGBTQ群體歡迎和開放的企業(yè)文化的企業(yè)，AIG希望促進(jìn)促進(jìn)整個(gè)日本社會的多樣性和包容性。
All Blacks全黑隊(duì)，即新西蘭國家橄欖球隊(duì)，是AIG贊助的球隊(duì)。
通過為全黑隊(duì)設(shè)計(jì)一種技術(shù)復(fù)雜的球衣，再依靠他們的高人氣，AIG希望能達(dá)到一種被公眾關(guān)注并贊同的效果。
所謂技術(shù)復(fù)雜的球衣，即指這種球衣表面看上去是黑色，但是一旦拉伸開來，將呈現(xiàn)彩虹的顏色。
彩虹的顏色有著強(qiáng)大的象征意義，展現(xiàn)出AIG對社會多樣性的支持。
這一廣告項(xiàng)目，得到了大眾的廣泛好評。
項(xiàng)目信息
品牌/廣告主
AIG Japan Holdings
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
TBWA\HAKUHODO 天博 東京
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2019
Cannes Lions
Branded Experience & Activation | Sponsorship & Brand Partnership
Silver
2019
The One Show
Public relations | Innovation in Public Relations
Bronze Pencil
2019
The One Show
Public relations | Innovation in Public Relations
Bronze Pencil
2019
The One Show
Design | Innovation in Design
Gold Pencil
2019
ADC Awards
Fashion Design
Best in Discipline
2019
ADC Awards
Advertising | Promotional Materials | Dimensional - Campaign
Gold Cube
2019
ADC Awards
Product Design | Wildcard | Single or Series
Gold Cube
2019
ADC Awards
Advertising | Innovation / Promotional Materials
Gold Cube
2019
ADC Awards
Brand / Communication Design | Innovation | Brand / Communication Design
Silver Cube
2019
ADC Awards
Product Design | Innovation | Product Design
Gold Cube
2019
ADC Awards
Fashion Design | Design for Good | Fashion Design - Campaign
Gold Cube
2019
ADC Awards
Product Design
Best in Discipline
2019
ADC Awards
Brand / Communication Design
Best in Discipline
2019
ADFEST
Branded Entertainment Lotus | Best Use of Sports
Bronze Lotus
2019
ADFEST
Brand Experience & Engagement Lotus | Sponsorship & Brand Partnership
Gold Lotus
2019
ADFEST
Branded Entertainment Lotus | Best Use of Talent
Bronze Lotus
2019
ADFEST
Design Lotus | Product Design | Innovative & Sustainable Design
Silver Lotus
2019
ADFEST
Design Lotus | Product Design | Consumer Products
Gold Lotus
2018
CLIO Awards
Partnerships & Collaborations
Grand
2018
CLIO Awards
Public Relations | Cause Related
Silver
2018
CLIO Awards
Partnerships & Collaborations
Gold
2018
CLIO Awards
Brand Design | Direct Marketing
Silver
2018
CLIO Awards
Public Relations | Other
Silver
2018
AD STARS
Design | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Diverse Insights
Bronze
2018
AD STARS
Social & Influencer | Social Insight & Engagement | Audience Targeting / Engagement Strategies
Silver
2018
AD STARS
PR | Practices & Specialism | Corporate responsibility
Gold
2018
AD STARS
Social & Influencer|Product & Service|Corporate /Institution
Silver
2018
AD STARS
Human Rights
Silver
2018
AD STARS
PR | Product & Service | Corporate /Institution
Silver
2018
AD STARS
Design | Communication Design | Promotional items
Grand Prix
2018
AD STARS
Gender Equality
Silver
2018
AD STARS
Innovation | Product & Service | Corporate /Institution
Gold
2018
Spikes Asia
Design | Environmental / Social Impact
Silver Spike
2018
Spikes Asia
Film | Consumer Services
Shortlist
2018
Spikes Asia
Brand Experience & Activation | Corporate Social Responsibility (CSR) / Corporate Image
Bronze Spike
2018
Spikes Asia
Brand Experience & Activation | Integrated Campaign led by Brand Experience & Activation
Bronze Spike
2018
Spikes Asia
Digital | Real-time Response
Shortlist
2018
Spikes Asia
Digital | Influencer / Talent
Bronze Spike
2018
Spikes Asia
Direct | Corporate Social Responsibility (CSR) / Corporate Image
Shortlist
2018
Spikes Asia
Design | Promotional Item Design
Gold Spike
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