香港芭蕾舞團國風海報：從經(jīng)典到現(xiàn)代，永不停止
香港芭蕾舞團為了宣傳2018/19年舞季的演出，拍攝了一系列充滿香港特色的照片，打破了一般人認為的“芭蕾舞者就是穿著紗裙墊腳尖”的刻板印象。他們在星光大道、珍寶海鮮坊等著名景點，擺出優(yōu)雅的姿勢，將香港特色融入舞蹈。
該系列海報主題為「Never Stand Still」，由創(chuàng)意機構(gòu) Design Army 創(chuàng)作、Dean Alexander 拍攝完成。新一年舞季共有 54 場演出，包括「從不朽的芭蕾經(jīng)典到當代香港風格的跨界創(chuàng)作」。
幕后花絮
ART DIRECTOR：Heloise Condroyer
CHIEF CREATIVE OFFICER：Pum Lefebure
CREATIVE DIRECTOR：Sucha Becky
EXECUTIVE PRODUCER：Jake Lefebure，Eva Chui
DESIGN FIRM：Design Army / Washington, DC
PHOTOGRAPHER：Dean Alexander
CREATIVE TEAM：Dale Johnson
項目信息
品牌/廣告主
Hong Kong Ballet 香港芭蕾舞團
營銷機構(gòu)
Branding/Design Agency 品牌/設計機構(gòu)
Design Army 華盛頓
參與者
獎項榮譽
2020
The One Show
Print | Craft | Art Direction
Merit
2020
The One Show
Design | Craft | Art Direction
Bronze Pencil
2020
The One Show
Design | Promotional | Posters | Series
Merit
2020
The One Show
Design | Craft | Photography
Merit
2019
D&AD Awards
Photography | Fine Art & Conceptual
Graphite Pencil
2019
LIA
Print | Use of Photography Campaign
Silver
2019
LIA
Design | Use of Photography Campaign
Silver
2019
LIA
Design | Art Direction Campaign
Gold
2019
LIA
Digital | Art Direction
Bronze
2019
CLIO Awards
Design | Posters
Silver
2019
CLIO Awards
Design | Brand & Corporate Identity
Shortlist
2019
The One Show
Design | Craft | Photography
Gold Pencil
2019
The One Show
Design | Promotional | Posters - Series
Gold Pencil
2019
The One Show
Print & Outdoor | Craft | Art Direction
Bronze Pencil
2019
ADC Awards
Photography | Music / Entertainment | Series
Silver Cube
2019
ADC Awards
Brand / Communication Design | Posters | Traditional - Series
Silver Cube
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