Paving For Pizza
2018年6月達(dá)美樂比薩推出了一個Paving For Pizza計劃，它打算向美國最崎嶇坑洼的街道捐款5000美元，用熱拌瀝青把那些坑洼的道路填平，以減少路上顛簸對披薩質(zhì)量造成的損壞。達(dá)美樂在其Paving For Pizza計劃官網(wǎng)解釋道：“我們不應(yīng)該讓崎嶇的馬路毀了最好的比薩?！比藗兛梢酝ㄟ^網(wǎng)站提名自己所知道的顛簸路段，平臺審核落實之后會進(jìn)行捐助并修好道路。
達(dá)美樂公關(guān)總監(jiān)Jenny Fouracre-Petko解釋說：“這個想法的核心來自于我們從顧客那里聽到的:路上的顛簸和坑洼會讓顧客擔(dān)心披薩是否能安全回家?！薄拔覀児P(guān)團(tuán)隊的目標(biāo)是講述這個項目的故事，并將提名推到我們的網(wǎng)站上?！?/p>
剛開始時，該項目就與當(dāng)?shù)毓俜讲块T合作，以郵件的形式反饋，后來以地圖網(wǎng)站的形式標(biāo)記出每一個需要修補(bǔ)的坑洼路段。
該項目先后在美國20多個州的道路上進(jìn)行修補(bǔ)。此舉得到各大媒體的廣泛報道。
在修補(bǔ)道路的時候，達(dá)美樂比薩都不忘廣告植入，在壓路機(jī)上打上網(wǎng)站網(wǎng)址，修好之后噴涂上達(dá)美樂的logo和一句文案：“OH YES WE DID”，以擴(kuò)大品牌知名度。
AGENCY: CP+B
GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson
EVP EXECUTIVE CREATIVE DIRECTOR: Tony Calcao
CREATIVE DIRECTORS: Kelly McCormick, D'Arcy O'Neill
ASSOCIATE CREATIVE DIRECTORS: Marthon Pucci, Brian Caruso, Emily Salas, Tyler Gonerka
VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
INTEGRATED PRODUCER: Alina Moeller
JR. PRODUCER: Amber Pena
VP/EXECUTIVE INTERACTIVE PRODUCER: Dan Corken
INTERACTIVE PRODUCER: Morgan Burrows
ACCOUNT DIRECTORS: Jacqueline Redmond, Allison Foley
CONTENT SUPERVISORS: Michelle Robertson, Mark Hurley
CONTENT MANAGERS: Brad George, Sam Carolan
BUSINESS AFFAIRS MANAGERS: Kimberly Campbell, Cristina Fajardo
GROUP DIRECTOR STRATEGY: Courtney Loveman
STRATEGIST: Katie Sherman
PRODUCTION COMPANY & CITY: Chelsea Pictures - Los Angeles
DIRECTOR: Thomas Beug
OWNER/EXECUTIVE PRODUCER (PRODUCTION CO): Lisa Mehling
VP/EXECUTIVE PRODUCER (PRODUCTION CO): Pat McGoldrick
PRODUCER: Maeliosa Tiernan
TELECINE COMPANY & CITY: CO3 - Santa Monica
COLORIST: Stefan Sonnenfeld
COLOR ASSISTANT: Aaron Flickinger
SENIOR COLOR PRODUCER: Katie Andrews
EDITORIAL COMPANY & CITY: Union Editorial/Marshall Street Editors
EDITOR: Spencer Ferszt
ASSISTANT EDITOR: James Bedford
PRODUCER: Samantha Machado
PRESIDENT/MANAGING PARTNER: Michael Raimondi
MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica
EXECUTIVE PRODUCER: Susie Boyajan
PRODUCER: Kayla Phungglan
ENGINEER & SOUND DESIGNER: Matt Miller
ASSISTANT ENGINEER: Lisa Mermelstein
POST PRODUCTION & VFX COMPANY & CITY: Method Studios - Los Angeles
VFX SUPERVISOR/LEAD FLAME: Kelly Bumbarger
SUPPORT FLAME ARTISTS: Thomas Downs, Aidan Thomas, Sean Wilson, Louis Schachte
SENIOR PRODUCER: Julia Paskert
EXECUTIVE PRODUCER: Ananda Reavis
PRODUCER: Thuy Ta
ANIMATION COMPANY & CITY: Cut Quest - Denver
ANIMATORS: James Bedford
MUSIC HOUSE & CITY: JSM Music - New York
CCO/CO-COMPOSER: Joel Simon
EXECUTIVE PRODUCER: Jeff Fiorello
PRODUCER: Norm Felker
WEBSITE PRODUCTION COMPANY & CITY: Stink Studios - New York
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