今年4月份，普瑞納寵物食品公司聯(lián)手麥肯巴黎，在巴黎打造了一個為期3周的路邊寵物“體檢”體驗(yàn)活動。
Street-Vet
在法國，每年有數(shù)百萬的寵物狗會忘記去寵物醫(yī)院做健康檢查，這會增加一些未知病因的致病風(fēng)險。
麥肯巴黎就利用狗狗喜歡單腿抬起撒尿的習(xí)慣，在巴黎的街道連續(xù)3周設(shè)置了，可以通過狗狗尿液自動檢測其身體狀況的裝置，為了提醒人們定期給寵物看醫(yī)生的重要性。
Street-Vet Case Study
Director：Mario Schiniotakis
Executive Creative Director：Julien Chiapolini，Riccardo Fregoso
Creative Director：Cédric Astrella，Sébastien Boutebel
Copywriter：Clément Le Bars
Art Director：lauren haberfield，Adriana Luzzatto
Senior Art Director：Philippe Puech
Executive Producer：Jean-Fran?ois Bourrel
President Creative: Riccardo Fregoso
CEO: Bruno Tallent
VP, Global Business Leader: Cédric Vanhoutte
Deputy General Manager in charge of Strategy: Erik Bertin
Strategic Planner: Caitlin Bishop
Motion Designers: Valentin Audubon, Karim Victorin
Line producer: Maud Folléa
Production: Digital District
Post producer : Didier Le Fouet
Sound Production: The Hot Line
Producer: Aline Bernard
Sound Engineer: Adrien Le Blond
PR Agency: Weber Shandwick Paris
CEO: Eloi Asseline
Strategic Planner: Jean Paoli
Account Director: Emilie Barrail
Senior Associate: Claire Rénier
Integrated media relations: Dominique Laureau
School: Group Yncréa – Schools HEI, ISEN, ISA
President: Gérard Jousset
R&D engineer, Project manager: Thibaut Defever
Business Unit Manager Specialist: Pierre Durand
Marketing Manager Specialist: Véronique Herman
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