Holiday Magic: Lucy & the Reindeer
微軟今年圣誕節(jié)推出一支充滿想象力的視頻廣告《Holiday Magic: Lucy & the Reindeer》，講述了一個充滿好奇心的小女孩借助微軟翻譯器和馴鹿對話的故事?；诜g器的產(chǎn)品功能，借助小孩子的想象力，以和馴鹿對話的方式打破語言障礙，把圣誕節(jié)魔幻的氣氛渲染出來，也把自家產(chǎn)品借勢推出。
廣告一開始，充滿好奇心的小女孩和她的寵物狗在望著窗外，似乎在等待著什么到來。
回到家里看到她媽媽在Surface平板電腦上工作，一旁的爸爸表示：“這很酷，不是嗎？你媽在借助微軟翻譯器和日本商人做生意，他們講的日語，但你媽可以翻譯成英語?！?/p>
這件事啟發(fā)了小小的她……突然一對馴鹿出現(xiàn)在院子里，她趕緊跑下樓拿起 Surface 跑到馴鹿面前，她通過翻譯器問馴鹿能否聽懂她講話，翻譯器翻出來一陣馴鹿的咕咕咕叫聲。馴鹿回答咕咕咕，翻譯器翻譯：“可以?！?/p>
她驚了！真的可以??！然后她就拋出了一連串關(guān)于圣誕節(jié)的問題：“你們是怎么飛起來的？夏天的時候圣誕老人在做什么？你們的雪橇是怎么制成的？……”
最后畫面中出現(xiàn)文字：“用60多種語言說節(jié)日快樂，但馴鹿的語言還不是其中之一?！?/p>
該視頻廣告由麥肯 McCann 紐約代理，它將在梅西百貨（Macy）感恩節(jié)大促期間開始投放，并持續(xù)到12月，投放媒介涵蓋了電視、電影院、數(shù)字和社交渠道等。
職員表：
Microsoft:
Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
Deana Singleton – GM, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social and Media Partnerships
Ron Schott – Senior Manager, Global Advertising
Hannah Westing – Manager, Global Advertising
Danielle Radcliffe – Manager Social Media
Dawn Novak – Sr. Product Marketing Manager, Global Advertising
m:united//McCann New York:
Creative
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Shayne Millington – EVP, Executive Creative Director
Michael Aimette – Executive Creative Director
Rick Ardito – Creative Director
Emmie Nostitz – Creative Director
Edu Lunardi – Senior Art Director
Hunter Pinnell – Copywriter
Nick Larson – Senior Copywriter
David Cliff – Director Creative Technology
Alicia Foor – Creative Technologist
Hiya Vazirani – Creative Technologist
Business Leadership
Kevin Nelson – Global Business Lead
Tina Galley – EVP, Executive Account Director
Rosemary Calderone – SVP, Executive Account Director
Jeremy Miller, EVP, Global Chief Communications Officer, McCann Worldgroup
Ellie Choi – Account Director
Emily Swastek – Account Supervisor
Production
Carolyn Johnson – SVP, Head of Integrated Production
Mel Senecal – VP, Senior Producer
Nina Roussarie – Senior Producer
Project Management
Stella Warkman – SVP, Director of Project Management
Lauren Kosche – Senior Project Manager
Business Affairs
Eric David Johnson – SVP, Executive Music Producer
Jamie Jou – Music Business Manager
Dan Gross – Music Producer
David Halberstadt – Business Manager
Strategy
Joanna Schwab – EVP, Global Strategy Director
Jordan Berger – Social Strategy Director
Production: Hungry Man
Hank Perlman– Director
Kevin Byrne - Managing Partner/Executive Producer
Martha E. Davis – Producer
Editorial: Rock Paper Scissors, NY
Damion Clayton – Editor
Sebastian Zotoff – Assistant Editor
Eve Kornblum – Managing Director
Jenny Greenfield – Producer
Post/VFX: MPC
Matthew Loranger – Executive Producer
Chris Connolly – VFX Producer
VFX Supervisor/Flame Lead: Tim Crean
2D Team: Julien Aucouturier, Lawrence Merrill
VFX Team: Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari
Color House: MPC
Ricky Gausis – Senior Colorist
James Tillett – Senior Colorist
Sasha Pace – Producer
Music: JSM Music
Joel Simon – CCO/COE/Co-Composer
Jeff Fiorello – Executive Producer
Jason Krebs – Co-Composer
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