上海 盧灣區(qū)
我們所提供的是能夠讓品牌和業(yè)務(wù)成長(zhǎng)的“有創(chuàng)意的解決方案”。因?yàn)槲覀兺耆嘈牛簞?chuàng)造力是商業(yè)業(yè)務(wù)所能運(yùn)用的最有效的工具。無論在世界何處，我們都能兌現(xiàn)一致而高效的服務(wù)。我們的使命是發(fā)現(xiàn)并釋放人的潛能、品牌的潛能和商業(yè)業(yè)務(wù)的潛能。
DDB中國(guó)由DDB、Tribal Worldwide、國(guó)安DDB組成，在不同專長(zhǎng)的領(lǐng)域里各司其職，提供最佳“有創(chuàng)意的解決方案”--更能因應(yīng)客戶的不同需求協(xié)同或獨(dú)立工作。Tribal Worldwide是數(shù)字化營(yíng)銷專家，而DDB和國(guó)安DDB則提供廣告專業(yè)的解決方案。我們的推廣策劃以創(chuàng)意為中心，為滿足客戶在中國(guó)市場(chǎng)上的特定挑戰(zhàn)而專門設(shè)計(jì)。我們?cè)谥袊?guó)的客戶包括恒天然、大眾汽車、一號(hào)店、青島啤酒等等不勝枚舉。
眾所周知，中國(guó)的媒體市場(chǎng)是一盤難解的棋局。事實(shí)上根本不存在“單一的”中國(guó)市場(chǎng)。我們面對(duì)的是語(yǔ)言各異、商業(yè)模式各異的多個(gè)截然不同的中國(guó)市場(chǎng)。媒體高度細(xì)分、媒體成本上升，還有分布在各地的層級(jí)不同的城市，這樣的市場(chǎng)既讓人眩目激動(dòng)，又難免不知該如何著手。在時(shí)髦上海行之有效的方案到了麻辣四川可能全軍覆沒--消費(fèi)者行為和消費(fèi)能力往往因地而異。
幸好我們擁有專業(yè)工具，能讓客戶的訊息被需要聽到的人全面收悉。通過Connection Planning，我們能夠解決怎樣利用最佳觸點(diǎn)和溝通渠道保證合適人選得到相應(yīng)訊息。
上海 靜安區(qū)
Tribal Worldwide是一家專注于數(shù)字時(shí)代的創(chuàng)意營(yíng)銷代理商。在和眾多國(guó)際國(guó)內(nèi)品牌客戶合作的豐厚基礎(chǔ)上，常常為客戶創(chuàng)造出包括線上、線下以及能夠真正實(shí)現(xiàn)消費(fèi)者互動(dòng)的營(yíng)銷方案，從而更進(jìn)一步創(chuàng)造出人們喜歡的品牌、服務(wù)以及傳播方案。
北京 朝陽(yáng)區(qū)
Tribal Worldwide是一家專注于數(shù)字時(shí)代的創(chuàng)意營(yíng)銷代理商。在和眾多國(guó)際國(guó)內(nèi)品牌客戶合作的豐厚基礎(chǔ)上，常常為客戶創(chuàng)造出包括線上、線下以及能夠真正實(shí)現(xiàn)消費(fèi)者互動(dòng)的營(yíng)銷方案，從而更進(jìn)一步創(chuàng)造出人們喜歡的品牌、服務(wù)以及傳播方案。
香港 灣仔區(qū)
Tribal Worldwide is a digitally centric global advertising agency.
A stable filled with enough creative horsepower to help our clients outrun those economic downturns, help those who are growing flourish and to even help those who don’t know they need help.
It’s safe to say we bring really big, exceptionally fantastic ideas to fruition.
It’s also safe to say it's these ideas that help propel our clients business into the stratosphere. It’s typically not safe to say we’re overly wordy and pompous. But in this case, we’ll let it slide.
If you’ve worked with us in the past, you know our passion is infectious.
Not the bad kind of infectious, but the kind gets us out of bed in the morning. It’s the same passion that helps us blow past boundaries and hop some of the greatest creative hurdles ever known.
We’re headquartered in New York, but you can find us pretty much anywhere.
With sixty four offices spanning forty two countries throughout
北京 朝陽(yáng)區(qū)
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
上海 徐匯區(qū)
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB’s pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
北京 朝陽(yáng)區(qū)
宏盟集團(tuán)是全球廣告、營(yíng)銷和公司傳播領(lǐng)域的領(lǐng)導(dǎo)者。旗下?lián)碛腥齻€(gè)全球廣告集團(tuán)和美國(guó)本土眾多廣告機(jī)構(gòu)、OMD、phd、PROMETHEUS等媒介專業(yè)服務(wù)公司，以及營(yíng)銷服務(wù)網(wǎng)絡(luò)DAS。
宏盟集團(tuán)的廣告代理、媒介購(gòu)買、公關(guān)業(yè)務(wù)在20世紀(jì)90年代開始進(jìn)入中國(guó)市場(chǎng)，客戶關(guān)系管理與專業(yè)傳播進(jìn)入較晚。目前宏盟集團(tuán)在中國(guó)已補(bǔ)全幾大業(yè)務(wù)，但業(yè)務(wù)比例不太均衡。如專業(yè)傳播比例較低，據(jù)不完全統(tǒng)計(jì)，僅Bernard Hodes Group China一家公司。Bernard Hordes全球網(wǎng)絡(luò)專注于招聘?jìng)鞑シ?wù)，為全球企業(yè)提供綜合人才解決方案。過去，該機(jī)構(gòu)一直透過其在香港的影響力為中國(guó)客戶服務(wù)，2006年4月3日終于在上海設(shè)立辦事處，之后設(shè)立北京辦事處。按照全球營(yíng)銷服務(wù)上升趨勢(shì)，相信以后宏盟集團(tuán)將有更多專業(yè)營(yíng)銷公司進(jìn)入中國(guó)市場(chǎng)。
2006年4月集團(tuán)中國(guó)辦事處在滬成立，這說明宏盟集團(tuán)非常重視中國(guó)市場(chǎng)，其發(fā)展速度將會(huì)提速。同年，宏盟集團(tuán)成立國(guó)安DDB、Tribal、Agency.com China、Bernard Hodes Group China等公司，控股尤尼森營(yíng)銷咨詢公司，迅速加快發(fā)展步伐。
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