職位描述 Job Description

Overview

We are seeking a content-savvy and highly analytical individual to drive performance insights for ASO Douyin Livestream and short-form video.

This role centers on improving content effectiveness, programming performance, and discoverability within Douyin’s ecosystem. You will establish a clear reporting cadence and enable data-informed decision-making across livestream and short video content. By combining analytical rigor with a strong understanding of Douyin platform, you will translate content performance data into actionable recommendations to enhance customer engagement, retention and content impact. Working closely with Content Strategists, Writers, the Content Delivery Manager, and cross-functional partners, you will help refine storytelling and embed a culture of continuous optimization across the team.

Key Responsibilities

Content Performance Reporting

? Own weekly, monthly, quarterly, and campaign-level reporting across Douyin livestream and short video performance

? Establish clear KPI frameworks centered on: Audience engagement (comments,likes, shares), Retention curves and watch-time patterns, Traffic sources and discoverability touchpoints, Conversion trends (in partnership with Commercial Analytics), customer insights and feedback (in partnership with RCC)

? Build and maintain streamlined dashboards to track: Short video performance, Live Stream span cross BAU sessions, NPI launches, Promotional and campaign moments, Special programming Livestream & Short Video Optimization

? Analyze performance drivers across: Programming formats and short video types, Segment duration and pacing, Host delivery styles, Time slots and thematic storytelling, Promotional mechanics (e.g., lucky draws)

? Conduct deep dives into retention curves and drop-off moments to identify storytelling improvements

? Translate performance data into actionable recommendations for Content Strategists and Writers & Demo team to improve engagement, retention, and content impact

? Establish and drive test & learn approach and framework across: Live Stream Opening hooks, Segment duration, CTA, etc; Short video creative formats and posting cadence, etc Douyin Discoverability & Content Operations

? In close partnership with cross functional teams, optimize content to improve search and discoverability, including: Blue Keywords, Hashtag and tagging strategies, Title and thumbnail optimization, etc

? Monitor traffic mix across livestream and short video and recommend optimization opportunities, in close collaboration with performance marketing

? Stay current on Douyin platform updates, algorithm shifts, and emerging engagement formats Cross-Functional Collaboration

? Collaborate with Commercial Analytics to connect content performance insights with business performance

? Partner closely with Performance Marketing, Retail Marketing, Marcom, RCC to embed insights into programming and content plans

? Contribute to leadership reviews with clear, structured narratives focused on content impact and optimization opportunities Minimum

 Qualifications

? 5–8 years in content analytics, social media performance analysis

? Experience supporting livestream, short video, or social commerce content

? Strong understanding of Douyin traffic mechanics and content distribution logic

? Proven experience translating data into actionable content optimization

? Proficiency in Numbers, Excel, and BI tools

? Strong communication and storytelling skills to present insights clearly to leadership and cross-functional teams

? Mandarin and English fluency required

Preferred Qualifications

? BA/BS in a related field.

? Deep understanding of China’s digital ecosystem and evolving consumer behavior

? Ability to balance analytical rigor with creative sensitivity

? Comfortable working in fast-paced environments and adapting to rapid iteration cycles

? Experience working across brand, agencies, and platform environments.

? Demonstrates Apple’s values of inclusion and diversity