舉報(bào)
2017-06
Savlon想促進(jìn)孩子們用肥皂洗手的習(xí)慣時(shí)，特別是在農(nóng)村學(xué)校。但灌輸新的習(xí)慣是很困難的。所以，Savlon形成了一個(gè)簡(jiǎn)單的想法，自動(dòng)讓小孩子轉(zhuǎn)為每天用肥皂洗手的習(xí)慣。
印度農(nóng)村小學(xué)的大部分學(xué)生仍然使用黑石板和粉筆棒在學(xué)校寫作。ITC Savlon在印度奧美廣告孟買（Ogilvy & Mather Mumbai）公司的協(xié)助下，開發(fā)了一個(gè)專為學(xué)齡兒童設(shè)計(jì)的“粉筆肥皂棒”（Savlon Healthy Hands Chalk Sticks）——用混合白堊粉和皂粒。午休前，孩子們把手放在水龍頭下，手上的粉筆粉自己變成肥皂。
它巧妙地利用的就是小朋友們都要用粉筆寫字，把肥皂粉放在粉筆里。洗手的時(shí)候，順便就用上了粉筆里肥皂粉洗手，不用涂肥皂就能洗出泡沫。
小朋友們洗得可歡樂了！
項(xiàng)目信息
品牌/廣告主
ITC SAVLON
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
OGILVY & MATHER MUMBAI
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2018
Cannes Lions
Creative Effectiveness | Single Country Creative Effectiveness
Grand Prix
2017
Cannes Lions
Product Design丨Solution
Bronze
2017
Cannes Lions
PR丨Corporate Communication & Reputation Management
Bronze
2017
Cannes Lions
Outdoor | Small Scale Special Solutions
Gold
2017
Cannes Lions
Promo And Activation丨Use of Ambient Media: Small Scale
Bronze
2017
Cannes Lions
PR | Healthcare & Wellbeing
Gold
2017
Cannes Lions
Promotional Item Design
Silver
2017
D&AD Awards
Product Design | Innovative Product Design
Graphite Pencil
2017
D&AD Awards
Creativity for Good | Advertising & Marketing Communications/Brand
Wood Pencil
2017
Spikes Asia
Outdoor | Small Scale Special Solutions
Silver Spike
2017
Spikes Asia
Healthcare | Corporate Image & Communication
Silver Spike
2017
Spikes Asia
Design | Innovation & Solution
Bronze Spike
2017
Spikes Asia
Design | Promotional Item Design
Silver Spike
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