Palau Pledge
（視頻時長：1′05″）
素材來源于好奇心日報
針對旅游業(yè)帶來的環(huán)境破壞，“帕勞誓約”是帕勞遺產(chǎn)計劃的一部分。簡單來說，該活動將游客的入境蓋章設(shè)計成了一首守護(hù)帕勞島嶼的公約小詩，游客自愿簽署這份公約，并在訪問期間遵循生態(tài)平衡的守則。
這項活動的推行得到了當(dāng)?shù)卣兔癖姷闹С?，同時也涉及到了印刷、排版、平面、標(biāo)志牌等多個與創(chuàng)意領(lǐng)域相關(guān)的工作，在 D&AD 大獎上攬獲 8 支鉛筆，包括一支黑鉛筆、一支黃鉛筆、三支石墨鉛筆和三支木鉛筆，成為今年的最大贏家。
在通往帕勞的每一列航班中都會播放下面這支廣告片，幫助游客了解該項目。
項目信息
品牌/廣告主
Palau Legacy
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
Host and Havas
參與者
獎項榮譽
2018
Cannes Lions
Sustainable Development Goals | Sustainable Cities and Communities
Grand Prix
2018
Cannes Lions
Media | Use of Ambient Media: Small Scale
Silver
2018
Cannes Lions
Direct | Travel
Grand Prix
2018
Cannes Lions
Titanium
Grand Prix
2018
Cannes Lions
Sustainable Development Goals | Sustainable Cities and Communities
Grand Prix
2018
Cannes Lions
Sustainable Development Goals | Partnerships for the Goals
Silver
2018
Cannes Lions
Brand Experience & Activation | Launch / Re-launch
Gold
2018
Cannes Lions
Sustainable Development Goals | Life Below Water
Bronze
2018
D&AD Awards
Direct | Direct Response/Ambient
Graphite Pencil
2018
D&AD Awards
Branding | Campaign Branding & Identity
Black Pencil
2018
D&AD Awards
Media | Use of Direct
Graphite Pencil
2018
D&AD Awards
Branding | Brand Expression in Print
Yellow Pencil
2018
D&AD Awards
Writing for Advertising | Writing for Direct
Wood Pencil
2018
D&AD Awards
Integrated | Innovative Media
Graphite Pencil
2018
D&AD Awards
Creativity for Good | Advertising & Marketing Communications | Brand
Wood Pencil
2018
D&AD Awards
Writing for Design | Writing for Printed Materials & Graphic Communications
Wood Pencil
2018
CLIO Awards
Integrated Campaign
Gold
2018
CLIO Awards
Brand Design | Environmental
Gold
2018
CLIO Awards
Innovation | Medium Innovation
Gold
2018
CLIO Awards
Brand Design | Direct Marketing
Gold
2018
CLIO Awards
Public Relations | Multicultural
Silver
2018
CLIO Awards
Public Relations | Environmental
Silver
2018
CLIO Awards
Public Relations | Brand Development
Silver
2018
CLIO Awards
Innovation | Medium Innovation
Grand
2018
CLIO Awards
Direct | Other
Grand
2018
CLIO Awards
Direct | Other
Gold
2018
The One Show
Cross-Platform | Innovation in Cross-Platform | Integrated Branding
Silver Pencil
2018
The One Show
Cross-Platform | Integrated Branding
Bronze Pencil
2018
AWARD Awards
Integrated Campaign
Silver
2018
AWARD Awards
Market Disruption & New Product/Service Development | Sustainable Product/Service Development
Silver
2018
AWARD Awards
Public Relations | Best Use of PR Amplification For A Campaign
Gold
2018
AWARD Awards
Design | Integrated Design
Silver
2018
AWARD Awards
Public Relations | Best Use of Unpaid Influencers
Gold
2018
AWARD Awards
Direct Marketing | Alternative Media, Individual
Gold
2018
AWARD Awards
Direct Marketing | Art Direction for Direct, Individual
Bronze
2018
AWARD Awards
Direct Marketing | Integrated Solutions
Bronze
2018
AWARD Awards
Creativity For Good | Advertising & Marketing Communications
Silver
2018
AWARD Awards
Craft In Advertising | Print - Art Direction, Campaign
Silver
2018
AWARD Awards
Creativity For Good | Design
Gold
2018
AD STARS
Green
Grand Prix of the Year
2018
AD STARS
Direct | Use of Direct Marketing | Ambient media (e.g. premiums, giveaways, print collateral, direct response stunts, street teams, direct response events, ambient media which encourage direct
Grand Prix
2018
AD STARS
Media | Use of Media | Use of ambient media
Grand Prix
2018
Spikes Asia
Brand Experience & Activation | Travel
Gold Spike
2018
Spikes Asia
Brand Experience & Activation | Launch / Re-launch
Silver Spike
2018
Spikes Asia
Direct | Travel
Grand Prix
2018
Spikes Asia
Direct | Integrated Campaign Led by Direct
Gold Spike
2018
Spikes Asia
Design | Creation of a new Brand Identity
Grand Prix
2018
Cristal Festival
Integrated
Sapphire (Silver)
2018
Cristal Festival
Design | Brand Identity
Emerald (Bronze)
2018
Cristal Festival
Promo & Activation | Best Goodvertising Campaign
Grand Cristal
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