舉報(bào)
2017-12
觀看桑迪胡克的新視頻“明天的新聞”，它描繪了槍支暴力的破壞性影響以及我們必須阻止它的重要性。這可能會(huì)讓一些人感到不舒服。
我們希望你能一直觀察下去：
當(dāng)新聞打斷了又一次學(xué)校槍擊事件時(shí)，我們常常感到一種毀滅性的無助感和絕望感。被悲劇影響的家庭和社區(qū)都會(huì)想：我們?cè)趺茨茏柚惯@個(gè)？
這就是為什么桑迪胡克承諾知道星座計(jì)劃是如此重要的原因。采用無成本培訓(xùn)教會(huì)了學(xué)生和成年人如何識(shí)別槍支暴力的警告信號(hào)，并授權(quán)他們?cè)诎l(fā)生悲劇之前進(jìn)行干預(yù)。
項(xiàng)目信息
品牌/廣告主
Sandy Hook Promise
營銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
BBDO New York
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2018
Cannes Lions
Film | Not-for-profit / Charity
Bronze
2018
Cannes Lions
Film | Use of TV / Cinema Film
Bronze
2018
Cannes Lions
PR | Media Relations
Bronze
2018
D&AD Awards
Media | Use of PR
Wood Pencil
2018
D&AD Awards
Media | Use of Branded Content
Wood Pencil
2018
D&AD Awards
PR | Use of Media Relations
Graphite Pencil
2018
D&AD Awards
Writing for Advertising | Writing for Digital Marketing
Wood Pencil
2018
D&AD Awards
Film Advertising | Public Service Commercials
Graphite Pencil
2018
NYF Advertising Awards
Public & Media Relations Campaigns: Public Service Announcements | Civic & Social Education
Second Prize
2018
NYF Advertising Awards
Best Use of Media: Public Service | Film
Second Prize
2018
NYF Advertising Awards
Best Use of Media: Film | Online
Second Prize
2018
NYF Advertising Awards
Public Service Announcements / Communications: Branded Entertainment | Civic & Social Education
First Prize
2018
CLIO Awards
Public Relations | Cause Related
Silver
2018
The Webby Awards
Online Film & Video | Public Service & Activism (Branded)
People’s Voice Winner
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