舉報(bào)
2018-01
BVG x adidas – The ticket-shoe
（視頻時(shí)長(zhǎng)：2′）
阿迪達(dá)斯和柏林交通運(yùn)輸公司發(fā)布了一雙特別設(shè)計(jì)的運(yùn)動(dòng)鞋，可以當(dāng)作火車(chē)通行證使用。據(jù)報(bào)道，昨數(shù)百名運(yùn)動(dòng)鞋愛(ài)好者和交通運(yùn)輸愛(ài)好者露營(yíng)排隊(duì)以求買(mǎi)到該款鞋子，該款運(yùn)動(dòng)鞋在同一天售罄。
柏林交通運(yùn)輸公司與阿迪達(dá)斯合作發(fā)布500雙價(jià)值180歐元（約合220美元）的限量版運(yùn)動(dòng)鞋。這其實(shí)是非常劃算的，考慮到從柏林交通運(yùn)輸公司最便宜的年度火車(chē)通票費(fèi)用728歐元（890美元），這意味著你可以節(jié)省數(shù)百美元，同時(shí)獲得一雙新鞋。柏林交通運(yùn)輸公司稱(chēng)，火車(chē)票持續(xù)時(shí)間為2018年1月16日至12月31日。
檢票員會(huì)在火車(chē)上進(jìn)行隨機(jī)檢查，所以如果你穿著這雙鞋，那么你需要向他們展示鞋舌上的車(chē)票。沒(méi)有涉及尖端的技術(shù)，這張票是縫制在運(yùn)動(dòng)鞋舌頭上的織物版。
項(xiàng)目信息
品牌/廣告主
Berliner Verkehrsbetriebe
營(yíng)銷(xiāo)機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
Jung von Matt 漢堡
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2018
Cannes Lions
Direct | Launch / Re-launch
Bronze
2018
Cannes Lions
Product Design | Bespoke Items & Designed Objects
Bronze
2018
Cannes Lions
Direct | Travel
Gold
2018
D&AD Awards
Experiential | Tech Led
Graphite Pencil
2018
D&AD Awards
PR | In-Market Campaign
Graphite Pencil
2018
D&AD Awards
Branding | Brand Experience & Environments
Graphite Pencil
2018
NYF Advertising Awards
Avant-Garde / Innovative: Product & Services | Apparel, Footwear & Accessories
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Product & Services | Transportation
First Prize
2018
NYF Advertising Awards
Activation & Engagement: Products & Services | Apparel, Footwear & Accessories
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Activation & Engagement
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Public Relations
Second Prize
2018
NYF Advertising Awards
Package & Product Design: Best Use of Medium | Special Editions & Promotional Packaging
Second Prize
2018
NYF Advertising Awards
Best Use of Media: Direct & Collateral | Product Launch
First Prize
2018
NYF Advertising Awards
Activation & Engagement: Products & Services | Transportation
Second Prize
2018
NYF Advertising Awards
Avant-Garde / Innovative: Avant-Garde Discipline | Design
Second Prize
2018
CLIO Awards
Partnerships & Collaborations
Silver
2018
The One Show
Cross-Platform | Innovation in Cross-Platform / Integrated Branding
Gold Pencil
2018
ADC Awards
Promotional Materials / Dimensional - Single
Silver Cube
2018
ADC Awards
Use of Social Media | Instagram | Campaign
Bronze Cube
2018
ADC Awards
Out of Home | Transit | Single
Bronze Cube
2018
ADC Awards
Product Design | Fashion, Jewelry and Accessories | Single
Bronze Cube
2018
ADC Awards
Promotional | Apparel | Single
Bronze Cube
2018
ADC Awards
Product Design | Fashion, Jewelry and Accessories | Single
Bronze Cube
2018
ADC Awards
Integrated | Integrated | Campaign
Silver Cube
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