舉報(bào)
2017-10
萬(wàn)圣節(jié)，漢堡王舉辦了一場(chǎng)“可怕的小丑之夜”，選擇了洛杉磯、奧斯丁、邁阿密、波士頓和鹽湖城的餐館。漢堡王將免費(fèi)贈(zèng)送給那些在10月31日下午7點(diǎn)到3點(diǎn)穿著恐怖小丑服裝的人。小丑必須快點(diǎn)行動(dòng)，因?yàn)橹挥?00個(gè)位置能夠得到免費(fèi)漢堡包。
為了促進(jìn)這一提議，漢堡王創(chuàng)造了一個(gè)非?？膳碌囊曨l。視頻中的年輕人被困在一個(gè)可惡的惡夢(mèng)中，當(dāng)他騎著自行車穿過(guò)街道時(shí)，可怕的小丑追逐著他。
這不是漢堡王第一個(gè)以此為主題的活動(dòng)，早些時(shí)候，它劫持了一個(gè)新的“IT”在德國(guó)重拍，以挖掘麥當(dāng)勞著名得吉祥物，并在這個(gè)過(guò)程中實(shí)現(xiàn)營(yíng)銷。
項(xiàng)目信息
品牌/廣告主
BURGER KING 漢堡王
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
LOLA MullenLowe
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2019
Cannes Lions
Creative Effectiveness | Multi-market Creative Effectiveness
Silver
2018
Cannes Lions
Outdoor | Interactive Experiences
Gold
2018
Cannes Lions
Brand Experience & Activation | Retail
Gold
2018
Cannes Lions
Direct | Experience Design
Bronze
2018
Cannes Lions
Direct | Use of Ambient Media: Large Scale
Bronze
2018
Cannes Lions
Direct | Acquisition & Retention
Gold
2018
D&AD Awards
Integrated | Earned Media/Large Business (over 500 employees)
Graphite Pencil
2018
D&AD Awards
Media | Use of Events
Wood Pencil
2018
CLIO Awards
Integrated Campaign
Gold
2018
CLIO Awards
Events/Experiential | Guerrilla
Gold
2018
CLIO Awards
Out of Home | Other
Gold
2018
CLIO Awards
Public Relations | Special Event
Silver
2018
CLIO Awards
Direct | Other
Silver
2018
The One Show
Cross-Platform | Experiential / Events & Competitions
Gold Pencil
2018
Cristal Festival
Integrated
Grand Prix
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