舉報(bào)
2018-04
來(lái)源：ADWEEK、Ads of the World
“每個(gè)成功的男人背后都有一個(gè)默默付出的女人”，這句話在國(guó)外也一度流傳。歷史上英雄的角色往往由男性充當(dāng)，實(shí)際上有很多同樣出色的女性，她們的成就卻很少有人提及。從這一點(diǎn)出發(fā)，Stabilo Boss 用一支熒光筆，重新書寫歷史。
這是 DDB Group 杜塞爾多夫（德國(guó)）為文具品牌 Stabilo Boss 制作的廣告—— Highlight the Remarkable 。在三張具有歷史意義的黑白照片上，用 Stabilo Boss 的黃色熒光筆標(biāo)出其中那位非凡的女性并注明她的成就。
Highlight the Remarkable. Katherine Johnson.
負(fù)責(zé)計(jì)算控制，以確保阿波羅11號(hào)安全返回地球的NASA數(shù)學(xué)家
Highlight the remarkable. Edith Wilson.
在丈夫中風(fēng)后，承擔(dān)總統(tǒng)職責(zé)的美國(guó)第一夫人
Highlight the remarkable. Lise Meitner.
協(xié)助男同伴獲得諾貝爾獎(jiǎng)的核裂變發(fā)現(xiàn)者
這則廣告贏得了今年戛納戶外獅金獎(jiǎng)與平面出版獅銀獎(jiǎng)，隨后三張海報(bào)在社交媒體上掀起了熱潮。DDB 德國(guó)的CCO Dennis 說：“短短幾天內(nèi)這則廣告在Twitter上就有超過1千萬(wàn)的閱讀量?！?/p>
項(xiàng)目信息
品牌/廣告主
Stabilo Boss
營(yíng)銷機(jī)構(gòu)
Creative Agency 創(chuàng)意代理商
DDB 杜塞爾多夫 德國(guó)
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